At Digital Venue, our team is revolutionizing the museum experience with a cutting-edge SaaS platform that enhances storytelling across physical and digital spaces. My leadership has helped simplifying communication channels, ensuring that every aspect of the visitor journey is enriched with diverse content. The drive to innovate is at the core of our mission, as we empower cultural institutions to engage with audiences in new ways.Previously, as Head of Establishment at CAKE, I spearheaded the global expansion, establishing physical presences from Venice Beach to Tokyo. This role honed my skills in market entry strategy, execution, and establishing strong operational foundations. As General Manager saw a tripling of sales and a strategic shift in delivery mechanisms, reflecting my commitment to performance marketing and sales management to drive robust business growth.