TV Santa Barbara (TVSB) is a 501(c) 3 nonprofit organization which operates two community access television channels, 17 and 71. TVSB’s mission is to empower people to make media that matters. TVSB does this by providing residents with the knowledge, resources, and tools to create their own original programming. TV Santa Barbara has served as the local media access center since 1975.With studios at 329 S. Salinas Street, TVSB provides members with access to video production equipment and electronic media resources to facilitate public dialogue, free speech, and participatory democracy; to foster local creativity, education and culture; and to reflect our diverse and amazing community. Learn more at www.tvsb.tv.

• Develop, implement, evaluate, and refine a comprehensive marketing strategy designed to build awareness, recruit graduate students and achieve key institutional goals.• Conduct SEO, paid search, social marketing, retargeting and CRM retargeting campaigns.• Oversee a large number of concurrent publication, marketing, media and communication projects. Create and manage budgets and project timelines. Assess team strengths and delegate tasks to maximize quality and efficiency of marketing team.• Generate targeted leads to assist the Admissions team’s recruitment goals. Drive prospective students to Pacifica’s One-Day Introductions and Public Programs.• Responsible for the creative development of all print and digital collateral materials.• Creatively leverage web-based and social media technologies to reach target audiences, generate leads and strengthen ongoing relationships. • Develop the Institute’s mobile and tablet-friendly website.• Write and edit copy for all forms of communication, both print and online. • Work with all departments to coordinate internal and external communication plans and strategies to ensure a consistent voice in all distributed materials.• Identify creative needs for all graduate departments and create plans to support each area across all mediums and platforms as well as create presentation materials.• Write and distribute press releases, place stories and arranges media events. Serve as one of the Institute’s spokespeople; direct crisis communications and respond to media inquiries; facilitate quotes and comments to press from key foundation spokespeople. • Continually monitor industry trends and competitive landscape and report on new strategies being implemented by competitors that may cause an opportunity or threat to Pacifica’s recruitment goals and marketing objectives. • Create appropriate positioning, messaging and branding programs to differentiate Pacifica Graduate Institute from the competition.

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