Regulations & process: Improve department management rules and regulations, ensure an appropriate workflow rules can be followed in daily work;Budget control: Set annual budget according to previous data and annual goals, strictly check and control marketing expense, and re-allocate budget according to the practice；Annual working plan: Set up department goals according to business strategy and specify the action plan;Positioning: Analyze market dynamic and trend, organize product line and mix, SWOT/competitor analysis, reposition the Group Set up unified company VI system and develop the brand guidebook, apply the system within the group internally and externally to improve entire corporation image; Construct self-media channel e.g. official wechat, weibo and website etc., release message to attract more awareness;Organize external resources with participating industry activities or join sponsorship to maximize company brand exposure;Business supporting：Strategy & direction: Client communication; Business proposal planning;Bidding support: Sales kit development:Lead the media & digital marketing planning;Well allocate and control budget;Help to develop and manage media vendors;Follow up with traditional and digital media placement to ensure timing and quality;Recommend ideas to support product and brand promotion.

Retail & shopper marketing, channel marketing.Recruited and trained to organize and successfully operated the first team for the retail business division to serve for premium and luxury brands e.g. Pernod Ricard, Diageo, P&G, Michelin.

Possible Worldwide is belong to WPP group- top 3 advertising agency of the world and providing digital & interaction marketing servicesEntirely in charge of engagement marketing service to our premium whiskey brand and coordinate with client’s marketing team, plan and manage every relative trade or CRM market activities with a coverage of 4 main regions in China more than 15 key cities, support sales team to complete sales goal of each market.Business Direction- CRM,direct sales marketingServed client- MHD(Johnnie Walker Blue Label)

Provide strategic & executional plan according to client’s needs;Co-work in bidding projects, including market research and information collection, supporting document preparation, develop and monitor vendors while project implementation;