Erik Ipson Email & Phone Number

Denver, Colorado, United States

Leads the global strategy development for MiTek's portfolio of 12 software products for residential and commercial builders. Responsible for analyzing the market and interacting with customers/prospects to identify the targeted segments and opportunities which best align with MiTek's capabilities. Development of a five-year innovation portfolio and 5P market strategy that will enable MiTek to deliver long-term value to customers.

Greenwood Village, Co

Manage, lead, and provide direction to a team of software Product Managers to identify industry trends and breakthrough opportunities for the MiTek Commercial Group to pursue through software development. Lead all software go-to-market activities for North America, including sales, support, and customer advocacy. Work closely with division leadership and other team members in each commercial division to define high-level software and technology opportunities in their areas of focus and share knowledge across divisions.

Greenwood Village, Co

Cubit Software, a subsidiary of MiTek Industries, delivers a unique and natural solution for estimating building and construction projects.Responsible for launching new construction estimating software in the North American market. - Partnered with VP to establish brand and marketing plan for North America.- Identified target market channel, company demographics, and user profile to optimize sales. - Established multi-tiered lead generation plan to achieve target sales goals. - Researched competitive market to identify software positioning regarding features, advantages, and price for go-to-market strategy. - Directed the creation of all marketing content, materials, campaigns, and trade show participation.- Created sales call and demonstration scripts, sales presentation materials, and activity tracking of key sales metrics. - Identified software enhancements, features, estimating framework needed for users in North American market and worked with software team to develop new software version appropriate for North American market.

Greater Denver Area

• Responsible for product planning and execution throughout the product lifecycle for estimating, modeling, wall panel, and reporting software. • Gathered and prioritized product and customer requirements to define the product vision and worked closely with engineering, sales, marketing, and support to ensure customer satisfaction. • Drive requirements and collaborate with development and testing teams to ensure solutions are efficient, consistent, and fulfill business needs of existing and future customers.• Develop and document product requirements for new products and features and lead market analysis and competitive analysis to ensure competitiveness of product offerings.• Perform product demonstrations to internal technical support, sales teams, and customers.

Boulder, Co

Reported to President and Chief Executive Officer. Responsible for managing all sales and marketing for domestic and international sales of cold-formed steel truss and wall systems for residential and commercial construction. - Increased sales closing ratio by more than 20%. - Directed estimating and proposal preparation for more than $5M per month in bids. - Established sales objectives, including annual sales metrics for regions; projected sales volume and profit for existing and new products.

Boulder, Co

• Responsible for sales, marketing, product development, and coordinating software and engineering efforts for new cold formed steel roof truss system for residential and commercial construction.• Perform customer interviews and market analyses in order to set roadmap to determine product success.• Research and develop product requirements and align with software and manufacturing development cycles.• Work with software development team within agile development environment to set priorities and provide customer feedback. • Monitor overall project plan and coordinate efforts of software development, engineering, sales and marketing, and manufacturing teams to meet product release deadlines.• Develop financial planning and forecasts. • Prepare quotes and proposals and follow up with new and current customers on sales leads.• Perform product demos and comparisons for potential customers.

Boulder, Co

Reported to President and Chief Executive Officer. Played a critical role in the conception, creation, and growth of a new architectural and engineering design firm focused on providing architectural, engineering, mechanical, electrical, plumbing, energy, and component design services using 3D Building Information Modeling technology.- Led sales and established key external relationships to increase income by nearly 200% from 2012 to 2013; directed marketing, financial management, planning, systems, and controls including pro-forma development and analysis.- Managed monthly and quarterly assessments and forecasts of financial performance compared to budget, financial and operational goals. Oversaw short and long-term financial and managerial reporting.

Boulder, Co

• Directed the creation of a new company website and in-bound marketing campaign in conjunction with a key company product roll out. • Initiated a company blog and social media campaign and managed content creation and schedules. • Authored numerous industry blogs and social media discussions. • Envisioned and directed a weekly educational webinar designed to train and connect with software users.

Commerce City, Co

• Component manufacturing facility producing roof and floor trusses, pre-cut wall and floor framing packages, and framing and trim labor. • Led the development of pre-cut framing package using software and automated saw technology. • Responsible for construction services including lumber, trusses, framing labor, trim carpentry, and pre-cut framing packages including the management of framing and trim crews. • Responsible for all sales efforts, job bidding, and material and truss package estimating.

Boulder, Co

• Managed team of six in-house and ten outsourced component designers responsible for the design of walls, floors, and truss systems engineered in cold-formed steel. • Performed wall panel and floor system component design for wood and cold-formed steel construction.

Denver, Co

Independent contractor responsible for framing over 350 custom and production homes in the Denver area.

Master'S Certificate, Organizational Leadership

Master's level classes in Six Sigma, Project Management, and Organizational Leadership.

Bs, Business Administration