Hello! I am Erik, an energetic and passionate strategist with a passion for circularity, CSR & purpose. From my conviction that organizations of the future hold the key to a better world, I support various organizations on their way here on a daily basis.Specialisms:brand architecture, purpose trajectories (using Purpose Kompas), circularity, brand strategy, proposition development (design thinking), corporate communication, activation campaigns, experience marketing, brand experience management, leisure marketing, government communication, behavioral change campaignsSources of inspiration: Aaron Hurst (Meaning Economy), Pine & Gilmore (Experience Economy) and Jake Knapp (Sprint!).