Erik J Bracciodieta, Mbiotech, Mba Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Drive over 25 life science clients to utilize their KeyOps subscription by proposing brand plan-based research campaigns and managing multiple stakeholders
• Execute client research engagements (average 13 per month): write survey drafts based on client needs, leverage internal digital tools to launch survey to target physician groups, analyze results, and present insight.
• Manage the Customer Success team using a coaching mindset

Toronto, Ontario, Canada

• Designed insight-gathering physician advisory boards for global pharmaceutical clients, specified client knowledge gaps in medical practice, and managed iterative creative process with client and internal talent
• Synthesized advisory board insight, communicated implications and actionable next steps to client for successful product launches and medical education programs
• Executed a market research project supporting a VR firm and professional medical society partnership. Interviewed… Show more
• Executed a market research project supporting a VR firm and professional medical society partnership. Interviewed 30+ educators in healthcare institutions to understand relevant value propositions, customer needs, and.

Toronto, Ontario, Canada

• Applied business design methodology to scale Scotiabank Digital Factory's client accessibility success; devised recommendations to foster this mindset in wealth management, with emphasis on aging clients
• Conducted 10 in-depth interviews to understand the motivation, emotional underpinnings, and interpersonal landscape of wealth management advising
• Presented findings and recommendations to senior CIBC leadership which were well received and will be used in enterprise-wide… Show more
• Presented findings and recommendations to senior CIBC leadership which were well received and will be used in enterprise-wide accessibility communications Show less

Toronto, Canada Area

• Provided therapy and market insight for cardiac device markets for internal and external clients; authored over twenty market research reports by updating market forecast models and synthesizing market and competitive.
• Led development of a data product covering new markets with secondary research to scope product landscape, partnered with data scientists to use Big Data assets and generated $20,000 in sales
• Continuously assessed innovation pipelines of small and large medtech… Show more
• Continuously assessed innovation pipelines of small and large medtech companies, evaluated potential market impact, what patient populations will be targeted, pricing, and how competitors will respond
• Authored a brand-new report title, Ambulatory ECG Devices, identified new ways to extract data from Big Data resources and established relationships with new clients, generated over $50,000 in sales
• Executed a $5,000 consulting project for a startup investigating the European pricing landscape for its device. Defined project scope, interviewed opinion leaders, leveraged internal data sources, and presented.

Toronto, Canada Area

• Executed literature reviews for clients such as Hoffman-La Roche and the Ontario Pharmacists’ Association
• Analyzed cost savings model output data to make graphs in Excel, composed reports and presentations

Toronto, Canada

• Created and delivered original healthy living lesson plans for middle school students in under-serviced Toronto communities; researched scientific basis of healthy life style practices, collaborated on creative.
• Facilitated a capstone Open House for thirty program participants and their parents, members of the media and school officials

Toronto, Canada Area

• Executed an independent research project on the differential expression of ABC drug transporters in a pregnant rodent model of inflammation. Performed tissue processing for molecular analysis, PCR, Western Blotting.

Master Of Business Administration - Mba, Dean'S List (Top 10% Of Class); Bridgeable Entrance Scholarship

Activities and Societies: VP Communications Business Design Club; Finalist: Kearney Case Competition; Finalist: KPMG SickKids Case.

Master Of Biotechnology

A business program for molecular biology students on the commercialization of life science and digital health technologies

Honours Bachelor Of Science, Genes, Genetics & Biotechnology Specialist, History Minor

Activities and Societies: North American Model United Nations, Ontario Model World Health Organization