Erik Lund Email & Phone Number

Gothenburg, Vastra Gotaland County, Sweden

Gothenburg, Vastra Gotaland County, Sweden

Heading up the Product Management & New Business Introduction department for surgical bone anchored hearing devices. - Define the strategy and commercial roadmap based on insights from customer, competitors and reimbursement systems to delivering new differentiated and innovative solutions to the market in the most impactful way to ensure customers satisfaction and maximum business impact.- Lead and support the team of direct reports and collaborate in the matrix to ensure a competitive product portfolio, up-stream marketing & business development, B2B & B2C, defining key messages to targeted customers to generate impactful global campaigns and launches to ensure the commercial success of the surgical bone anchored business.

Gothenburg, Vastra Gotaland County, Sweden

Gothenburg, Sweden

Heading up the global marketing department for RaySafe, market leading brand in the radiation business. Managing a team of product, marketing, training and communication managers. Part of the company's leadership team and responsible for delivering the strategic direction of the business, new global product launches, go to market strategy, commercial pricing, offers & campaigns, managing the product portfolio and drive demand generation and business forward.- Major achievement: Successful launch of the 452-radiation survey meter. Coached and led my team using my expertise in how to launch the product, sales exceeded expectations- Created a new training concept focused on remote learning with 24/7 access. Re-shaped existing product training to focus on how to sell value to the customer & selling vs competition.- Created a 5-year roadmap together with the leadership team

Global ownership of two business units, turnover 300M€, 2000 products, with the market leading brand BARRIER. Leader of a team of 4 direct reports, product & commercial managers, leading two cross functional business unit’s leadership teams. Responsible for setting the strategic direction, price strategy, launching of new products and services, global campaigns. Ensure efficient life cycle management. Interact with customers to develop new customer-oriented services. - Launched new service concept to meet customer needs and create differentiation- Recruited and built a new team that delivered on stretched targets. - Coached my team to deliver successful global product launches- Project sponsor of a major rationalization project of the drape’s portfolio- Created digital trainings, promotion materials, rebuilt webpage and google search words

Global ownership of the Staff Clothing business unit, turnover of 130 M€Responsible for the revenue and margins of the business, Set the strategic direction and lead the development and implementation of the portfolio plan.- Major achievement - The Launch of the Universal Gown. This global product launch set a new standard in how to launch a product globally and locally for Mölnlycke. After the success of the launch I got the opportunity to train the organization in launch excellence- Promoted to lead two business units

Execute effective life cycle management on the Staff Clothing portfolio, 800 products globally.- Rationalized the portfolio 20%, to reduce complexity and increase margins, with sustained turnover. The successful rationalization where recognized by management and my templates and way of working were implemented in other business. - Promoted to global marketing manager.

Global launch manager at Nobel Biocare, 1 direct report. Responsible for global product launches for NobelProcera, custom-made teeth enabled by a cad/cam system and outsourced production. My role was to drive a product roadmap of several new products and services with a global launch team located in Sweden, Canada, US, Belgium, Japan, Israel and Switzerland.Manage that products and all supporting materials are delivered on time with the right quality at the launch. - Major Achievement, Successful global launch of the new NobelProcera system to the dental business in Chicago, Cologne, and Singapore. Sales on each event exceeded the target. - Promoted to manager of the launch management team

Lead and project manage new Global product development projects.

- Sales of products and services offered by Infotiv- Supported clients with creation of business plansMajor achievements as project manager in the automotive industry- Volvo Cars, Delivered the All Wheel drive system to the new Volvo V50 car- Volvo Trucks, Delivered the Complete vehicle launch of the new FL/FE truck

Successful implementation of SAP R3 to Ericsson. Responsibility to identify customer needs and ensure deliverables matched them.

Master Of Science Mechanical Engineering

Mathematics, physics, chemistry, leadership, organization management etc

Master Of Entrepreneurship, Sales & Marketing.

Entrepreneurship, leadership, marketing strategies. Created a business plan for a internet start up company. Raised capital to support.

Business Law, Economics And Statistics

Business Law, Economics and Statistics