Microsoft Philanthropies was created in December 2015 to realize the promise and potential of technology for everyone. Since then, the company has made significant investments to ensure the benefits of technology reach those who need them most. To date, we have donated over $1 billion in cloud services to more than 345K nonprofits. To scale our impact across the nonprofit community, Microsoft created the Tech for Social Impact Group. We bring together our grants and discounts programs, commercial sales efforts and partner ecosystem to empower nonprofits globally to address the world’s most pressing needs. In this role, I lead the global SMB integrated marketing strategy and team to achieve Tech for Social Impact's cloud growth goals and support nonprofits around the world with technology to accelerate their missions. In FY20, I was recognized as the Platinum Club Outstanding Achiever 2020 award recipient for CELA MS Philanthropies. The exclusive Platinum Club Outstanding Achiever is Microsoft's premier award program recognizing and rewarding individuals who consistently perform at the highest level and directly contribute to Microsoft’s success. Below are a few of my key contributions in this role:- Contributed over $64M in marketing influenced revenue by leading the end-to-end development and execution of our commercial marketing engine.- By broadening TSI’s marketing reach Erik helped to substantially raise awareness of Microsoft’s nonprofit offers which contributed to onboarding nearly 40,000 new Nonprofits onto the Microsoft Cloud and as high as 8,000 new registrations monthly – all at an average cost well below company benchmarks.- Consistently demonstrates a “growth mindset” – working across the organization to support others.- Works without boundaries – partnering with sellers, Segment Leaders, Industry / BG Leaders as well as Corp teams to ensure TSI always has the best content to deliver to our nonprofit audience.

Global B2B marketing lead responsible for developing and landing global engagement programs designed to sell Office 365 and Microsoft 365 in 128 countries and 40 languages around the world. Pioneered strategic framework and global rollout of the Office Global Demand Center, Microsoft’s global marketing engine for connected sales and marketing, built on Marketo. Responsible for driving go-to-market strategy, alignment and execution across highly matrixed organization, including product marketing, GTM, paid media, web/organic, social, marketing operations, inside sales and field organizations. In FY18, expanded scope and business impact across Microsoft by creating and landing the new Microsoft 365 GEP globally in Tier 0-3 markets. Included in this expanded scope is the strategic planning and execution of the Microsoft 365 Integrated Marketing Plan and management of a portfolio of Modern Workplace GEPs: New Culture of Work, Microsoft 365 Enterprise, Microsoft 365 Business, Microsoft 365 Powered Device, EMS, Security & GDPR and the Mobile Productivity GEP. These efforts drove 45% of the new known lead volume in the Modern Workplace solution area. Key contributions include leading integrated marketing efforts across the company for critical marketing moments, including the GDPR May 25th Moment (27.8K leads), Intelligent Security Campaign / RSA 2018 (38K leads) and WW General Availability of Microsoft 365 Business. In FY16 and FY17, created and led the #1 Office GEP (Mobile Productivity), resulting in 35.8K MAQLs, 15.7K paid subscriptions, 977.7K net paid seats at an average seat size per deal of 62 in FY17. Key contributions include scaling top performing hero content programs globally such as the Office 365 Live Demo webcast series (#1 MAQL generating activity w/ 73% MAQL > TAL %) and landing local acquisition content with the field.

Lead global marketing strategy and execution to drive developer adoption of Amazon Appstore and Amazon Services, with responsibility for tablet and phone product marketing.Drove development of annual marketing plan designed to achieve goal to grow total app selection worldwide on Android, Blackberry and Fire devices in 2015.Design and execute global marketing campaigns and offers, including customer insights, messaging, creative development, customer journey, content strategy, media planning, tracking instrumentation, reporting, optimization and all aspects of campaign operations.

US Integrated Marketing lead responsible for driving scaled programmatic marketing and integrated marketing strategy and execution against US subsidiary business objectives for Microsoft partners, developers and SMB customers. The role includes ownership of campaign strategic planning, data-driven targeting strategy, contact and content strategy, testing methodology, media mix, reporting, optimization, agency engagement and budget management.Consistently receiving positive feedback from teammates, highlighting impact to the business, great collaboration and strong marketing acumen. Recognized for driving collaboration across US and WW teams to share best practices which greatly impact both the business and CPE.

Responsible for managing marketing communications strategic planning, execution and analytics to drive usage, engagement, and upsell/cross-sell across Office Software + Services.

Managed $1.7M annual retainer budget for Microsoft’s small to mid size business and corporate accounts audience segments; Led transition of new business from former digital agency of record in 2009.Recognized by Microsoft as the “2009 US CMG Agency Award Winner” for demonstrating excellence in account strategy, data, interactive, creative, project management, financial operations, and all key components of a successful marketing campaign critical to the success of the US business and furthering the CMG mission

Manage end-to-end digital projects to accomplish acquisition, CRM and retention objectives for Microsoft US BMO and CMG.Proven track record of guiding cross-functional teams, clients and vendors through project discovery, marketing strategy and messaging development, information architecture/user experience audit, creative and content development, production/site build, deployment, tracking/reporting and optimization.

Responsible as the agency’s day-to-day client contact with regard to strategic planning, project management, execution and analysis for all assigned accounts including Netflix, Kawasaki Motors, AAA, Speakeasy, Calistoga Ranch and RSA Conference 2008.

Managed production of television, radio, print, out of home and POS advertising executions for Mitsubishi Motors North America. Ensured that projects were executed on time, on budget and in accordance to client objectives. Directed Regional Dealer Advertising (RDA) Program and maintained communications across five regions.

BNC is one of the leading marketing communications firms operating within the entertainment and lifestyle/pop culture arena. BNC executes brand-based marketing programs, integrating such core competencies as event marketing, celebrity/influencer marketing and outreach, product integration, sponsorships, PR, promotion and total project management.