Directed the marketing team responsible for 72 marinas, 7 restaurants, 22 boat clubs and 27 boat rental locations. Private equity-backed company.•Led the development and execution of comprehensive marketing strategies to drive brand growth, customer acquisition, and revenue generation while aligning marketing initiatives with overall business objectives and fostering cross-functional collaboration.•Built integrated corporate marketing infrastructure, marketing technology stack, and SOPs to bring five regional marketing regions into a single operating structure. Improved team efficiency by 40% while maintaining budget and expense controls.•Led a comprehensive brand refresh to modernize the company’s image, enhance brand consistency, and align visual and messaging elements with lines of business.•Developed and refined localized personas, customer journeys, competitor analysis, and marketing opportunities, deployed through individual Marina Brand Playbooks at each marina.•Rebuilt digital demand generation with structured A/B testing and analytics for continual improvement and conversion rate optimization. Increased Meta ad engagement by 114% and generated a 1,350% ROAS on boat rental spend.•Redeveloped WordPress websites and domain architecture to align with refreshed brand, drive engagement and improve SEO.•Developed strategic framework and requirements to connect HubSpot, GA4, and Meta data sources to data visualization platform to measure, monitor, and improve campaigns for greater spend transparency and accountability.•Responsible for marketing due diligence for and integration of marina acquisitions and divestitures.•Led voice of the customer program, inclusive of customer surveys, secret shoppers, and online ratings and reviews.•Developed and managed content marketing, public relations, and crisis communication specifications and processes.•Developed sales enablement tools and co-developed and co-led sales training for marina sales teams.

Led the marketing team responsible for 9 multifamily brands, 4 office parks, and 4 retail developments, overseeing 33 brands and 21 websites.•Drove the creation and implementation of strategic marketing plans to drive brand awareness, lead generation, and revenue growth while managing teams, optimizing budgets, and aligning marketing efforts with organizational goals.•Devised and executed strategic marketing campaigns, inclusive of paid search, paid social, programmatic, geofencing, and billboards, increasing multifamily leads by 74% and lease applications by 34%.•Brought SEO and paid search in-house. Increased overall DTC and B2B leads by 161%, reducing cost per conversion by 62%.•Migrated 12 independent websites to a single CMS, boosting visitors by 191% and sessions by 185%.•Implemented Zoho CRM to measure and improve sales process and retention programs in order to optimize MRR and LTV.•Consolidated 3 email systems into a single marketing automation platform, enhancing lead nurturing and messaging.•Managed events strategy and execution for 30 events annually.

Led the corporate and club integrated brand and digital marketing strategy for 210 golf, business, and stadium clubs, including membership and private events pipelines, restaurants, and retail. PE backed company.•Managed team of marketing / product professionals responsible for ClubCorp brand, including team development, budget, forecasting, vendor management and expense controls.•Developed then led member adoption marketing for member self-service mobile app, saving millions of dollars annually by diverting member service from the call center. Named Webby Award winner as best new leisure mobile app.•Selected and implemented Eloqua marketing automation system. Configured and launched platform in 3 months with more than 500 trained users. Named by Eloqua as a finalist for best new Eloqua installation for 2017.•Built and maintained marketing analytics platforms, including executive reporting and analysis. Utilized Google Analytics for websites, SAS for predictive analytics, Tableau for data visualization.•Developed and launched social media strategy, tools, training, and support for the staff s at more than 200 clubs.•Led digital demand generation for membership and private event sales, including paid search, paid social, display, and programmatic ads plus email and social media.•Led enterprise voice of the customer and digital member experience programs, including member surveys, customer analytics, consumer behavior analysis and inbound feedback channels.•Established platform and processes to manage online reputation at scale, including ratings and reviews and location management services.

Responsible for development of the brand, marketing strategy, growth of consumer downloads, registration, and usage of TripCase SaaS mobile travel application and online website and the development of Cubeless enterprise social media platform. Embedded in the Sabre Innovation Lab.•Led the development of Cubeless enterprise social media platform, acquired 15 customers for platform,won 8 technology awards for product innovation, product spun into Sabre Travel Network.•Managed trade show, industry event, and email marketing presence to nurture B2B business relationships with travel agencies and content partners.•Managed B2C marketing and consumer brand strategy, including design, messaging, and marketing strategy.•Developed and launched consumer marketing, including advertising, public relations, social media, search engine marketing, SEO and website development.•Managed customer service processes, including inbound and outbound customer service channels and messaging.•Acted as product evangelist, including public speaking and thought leadership blog development.

Responsible for integrated business strategy, execution, product development, and subscription results for DallasNews.com and its affiliated interactive properties. Specific duties include: • Evaluated, developed and oversaw execution of a unified TDMN interactive strategy that involved and incorporated: o Audience development and research o Editorial and content development and maintenance o Site development and maintenance o Technology development and maintenance o Sales products and platforms o Marketing, advertising and promotion processes and execution, including brand, direct response and CVM • Evaluate, develop, and drive execution for optimizing current and creating next generation user features and advertising products • Ensure a world-class user experience on interactive properties • Evaluate, make recommendations and work with senior management to drive execution for partnerships, strategic vendor sourcing, and acquisitions

Responsible for strategy, execution and results for managing customer contacts and optimizing relationships in order to drive traffic, penetration, retention and up-sell of products.Grew SuperPages.com into the 30th most visited website in the world.Manage the consumer marketing functions, driving usage of and ensuring a compelling consumer user experience on the SuperPages.com online site and alternative distribution channels. Specific functions include: · Manage database, market segmentation, direct mail and e-mail programs for personalized communications· Monitor and manage customer value perceptions· Promote site usability (including intuitive navigation & functional design)· Develop and implement consumer marketing strategy for product· Build brand image and awareness through promotion and advertising· Direct consumer and partner research and analysis· Establish and manage third-party relationships

Managed a team of seven Product Managers creating Bank of America's online corporate cash management platform.Responsibilities included: Assessing market needs Design and deployment of B2B relationship marketing strategiesCreating product strategies and content Managing development priorities Leading market launches Leading go to market strategies and GTM executionDeveloping third-party partnership relationships Coordinating marketing and technical requirements Worked with sales organization to perform on-site consulting for bank clients, helping them determine which bank products best met their needs to streamline cash management processes, set daily cash positions, improve cash forecasting, and invest on a short-term basis. Additional responsibilities included: Consulting with Sales Officers to determine the best suite of products and technologies to meet the needs of prospective clients Preparing RFP responses for bank treasury proposals Training new users on bank productsDevelopment and deployment of collateralCoordination of trade show participation

Managed MDB corporate identity and positioning of hospital technology consulting products through responsibilities, including: Developing competitive analysis Managing internal and external communications Optimizing customer management processes Preparing sales collateral and tools Assuring service quality

Managed seven-member production staff that completed more than 150 video productions for high schools and colleges nationwide for entrepreneurial start-up