With over 20 years of experience in building high-growth technology products and services, Erikka is a seasoned business leader who combines an integrated, broad understanding of product management, strategy, finance, marketing, branding, and PR. She has created and developed businesses at startups and large organizations. She leads product management for Experian Consumer Information Services North America, a +$1.4B business that provides critical data, insights, and other services that power the credit industry and empower individuals with financial agency.Erikka has a proven track record of driving innovation and customer focus in various domains, such as data science, machine learning, quantified health, and consumer electronics. She has worked at Amazon, where she innovated with new programs that leverage data science and machine learning in Prime, Dash Cart for Fresh, and Customer Service. She also managed products and business development for mid-size startups, such as ConsumerDirect. Previously, she served as the General Manager for TransUnion Plus, a personal finance and credit improvement subscription service. She is also an advisor for Toi Labs, a quantified health startup. Erikka’s passion for creating seamless, immersive consumer experiences led her to become product manager for the iPod at Apple, where she helped expand the iPod product line into video, WiFi, and strategic platforms, such as social and exercise with Nike+, and payments with Starbucks. Erikka’s belief in improving the world through technology, collaboration, and innovation has been key in her personal endeavors. She was cofounder and CFO of the Full Circle Fund, the first social venture fund that developed and placed volunteer board member-investors in Silicon Valley.