With a background as an international athlete, concert pianist, and entrepreneur, I have developed a strong drive and a passion for finding innovative ways to improve. My experiences have forced me to become a versatile 'generalist' and quickly adapt to new skills and challenges. From UI/UX design to analytics to team and change management. In recent years, my focus has been on setting up experimentation programs (AB testing) in complex organizations, promoting a data-driven culture of experimentation and sustainable testing practices.Throughout my journey, I have developed a deep-seated passion for creating seamless experiences that empower users to achieve their goals effortlessly.My time at Hyper Island has provided practical experience in all major areas of business growth, while also emphasizing the importance of effective teamwork, the power of team connection, and out-of-the-box problem-solving.In my free time, I enjoy collaborating with friends on building projects, making films and music, as well as designing experiences that makes things easier for users. Additionally, I continue to pursue my personal athletic endeavours.