Erikka Knuti Email & Phone Number

Washington, DC, US

Washington, DC, US

Washington DC

Leading transformation initiatives across OPM’s digital ecosystem, streamlining user experience, and advancing OPM’s customer-first strategy. I guide the implementation of digital standards across websites and platforms providing human resources leadership, employee benefits, and setting workforce policy for 2.25M federal employees. Collaborating with the.

Washington, District Of Columbia, United States

I directed internal and external communications strategies, scaling the team to modernize OPM’s digital content and expand press outreach. Focused on improving workflow efficiency and optimizing content, I consolidated multiple platforms, enhancing user experience and increasing the potency of OPM's primary accounts. I led the redesign and implementation.

Washington D.C. Metro Area

I developed and executed a data-driven MarTech strategy, focusing on integrated tools to streamline campaign efforts and enhance member engagement.➤ Launched a new UFCWVotes brand to and multi-channel content strategy, to drive policy engagement and voter mobilization among members.➤ Increased ad reach to targeted audience (under 35) from 10% to 50%.

Washington DC

I spearheaded a comprehensive organizational rebrand, transforming visual identity, voice, and language of the largest private-sector union (1.4M members) to enhance member engagement and modernize their image.➤ Directed 12-person communications team, identifying skill gaps, restructuring roles, and implementing professional development initiatives to.

Washington D.C. Metro Area

Secured new business and clients, delivering tailored proposals and communications plans to improve brand alignment with business objectives➤ Built strong client relationships by engaging in strategic conversations to understand their business needs, fostering trust that led to expanded growth opportunities and deeper account penetration.➤ Coached and.

Washington D.C. Metro Area

I advised clients on reputation management strategy while crafting corporate messaging to navigate political and regulatory risks, minimizing unfavorable media coverage for high-profile clients.➤ Presented "Content is King: How Your Organization Today Can Become Tomorrow's Go to Media Channel" at the Canadian Institute's Media & Public Relations Conference.

Washington D.C. Metro Area

Led communications efforts in national and local media, managed a four-person press office including a speechwriter, and served as the Senator’s primary on-the-record spokesperson.➤ Increased the Senator’s profile as a leading voice on consumer protection, internet privacy and judicial confirmations.

Washington D.C. Metro Area

Managed staff of 10 including all external affairs and press staff as well as TV and radio bookers; oversaw the promotion of the organization’s research and mission to both the media and political thought leaders. Served as primary spokesperson. Developed advocacy campaigns to change media coverage and impact the national political dialogue.➤ Within first.

Managed aggressive department growth. Hired and trained four staffers responsible for coordinating rapid response and providing communications support to congressional offices and non-profit issue advocacy groups. Created speakers bureau to book members of Congress and policy experts on TV and radio. Developed outreach program to supply briefings for.

Washington, United States

Greater Philadelphia Area

Managed TV & radio booking. Planned and executed an earned media strategy with 50+ press events in 6 months.➤ Raised candidate name recognition from 22 percent in May to 80 percent in October, without any paid media. Unseated 20-year incumbent.

Wausau, Wisconsin Area

Served as a liaison for outreach to local labor unions and local officials. Represented the campaign in 20 counties.