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Highly analytical and colloborative marketing executive with 10+ years experience in growth marketing and demand gen. Successful track record scaling acquisition channels for DTC startups from launch of initial GTM performance channels to scaling those channels at 8 figure annual run rates with a ROAS/ROI focus. Areas of expertise on web and mobile app conversion, Facebook/Instagram, Google, affiliate/SDK mobile networks, and developing target audiences and creatives to improve ROAS. Diverse experience running growth marketing projects for mobile apps in gaming, social/telecom, and health care (Pocket Gems, Tango, Outcomes4Me), as well as, DTC for life insurance, sharing economy, and education startups (Ethos Life, SpotOn Parking, Galxyz). EXPERIENCE:- Online performance marketing strategy, product-market fit, launch- Performance and creative agency management- Hands-on ad platforms: Google, Facebook, LinkedIn, Apple Search, Comcast TV- Mobile ad networks: Ad Colony, Vungle, Unity- Direct Mail- TV (Comcast Ventures)- Email/Push Marketing via Iterable- SEO for organic growth- Optimization for ROAS/ROI: targeting, messaging, product flows to improve LTV/CPA- Growth marketing, funnels, A/B testing, landing page optimization - Gaming, virtual goods, monetization, DAU, MAU, ARPU- Mobile fraud prevention: Machine, Adjust- Chartio, Heap, Amplitude, Shopify- Lifecycle: Iterable
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Head Of GrowthOutcomes4Me Nov 2021 - PresentBoston, Massachusetts, Us- DTC User Acquisition via Facebook, Google, TV (Comcast Ventures), and Apple Search campaigns- Organic growth via SEO and YouTube- User engagement and retention via lifecycle management. Push and email utilizing Iterable. -
Marketing AdvisorOutcomes4Me Nov 2019 - Dec 2021Boston, Massachusetts, Us
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Senior Performance Marketing ManagerEthos Life Nov 2018 - Aug 2021Austin, Texas, Us- Scaled Facebook user acquisition by 10+X to over $1M/mo. Leveraged creative testing, landing page testing, audience targeting, and event optimisation to maintain positive ROAS alongside the growth- Managed $60+ K/mo creative budget for performance creative and landing pages provided by agencies and freelancers, which was used across Facebook and Google display/YouTube- Scaled Direct Mail channel from $500 K/mo to $1+ M/mo by building faster ROAS prediction capability and scheduled AB testing of mailer, envelope, and audiences.- Managed creative agency, 2 direct mail agencies, data/audience partnerships, and performance agency. -
Performance Marketing ManagerPocket Gems May 2017 - Nov 2018San Francisco, California, Us• Ran UA efforts for War Dragons through Adwords, SnapChat, rewarded video networks, and affiliate networks. • Expertise in mobile app fraud and building or implementing tools that limit fraud exposure across all War Dragons install campaigns• Advanced knowledge of in app event strategies with Adwords tCPA and advanced install campaigns -
Product Manager, GrowthGalxyz Jun 2016 - Apr 2017Mountain View, California, UsGo to market strategy for launch of Blue Apprentice, a science education game for elementary school children, including the brand messaging, tactics, and general strategy across social media and PR, paid user acquisition, and the Blueapprentice.com website• pre-launch focus groups with parents and children to determine product features, target audience, and market position• Established user acquisition channels via Google adwords and Facebook ads• Partnership with Popular Science magazine to promote Blue Apprentice via PopSci website , social, and email content -
Growth Marketing, Product And AdsTango Me May 2014 - Jun 2016Mountain View, Ca, UsI was responsible for knowing the overall health of Tango’s ads business and user base thoroughly. I reported insights and opportunities from ongoing A/B tests, app version updates, and general analytical research in weekly meetings to execs and engineering team leads was accountable for measuring the impact of app release changes on engagement, retention, and user growth in the Tango app.Some of the bigger improvements I was a part of were a re-development of the Tango Out free calling feature, significant adjustments to the Your Friend Joined onboarding feature, and analysis of the performance of Tango's friend finding UI. Respectively, these projects directly impacted growth, early user retention, and long term engagement.Road Riot• Analysis of game mechanics A/B testing and identification of opportunities to grow DAU and monetization on a mobile game with 1M DAU• Initiation and tracking of first major UA effort using Grow Mobile and tracking via Adjust and Flurry tools to ensure ROI positive results -
MarketingSpoton Parking Aug 2013 - May 2014Marketing Strategy and Price Optimization • Fundamentally shifted SpotOn’s target customer from the hourly parker to the monthly subscriber. Increased monthly sales rate 2.3X in 2 months by training sales staff to better convey product value, changing employee compensation from hourly to performance based incentives, and establishing an All-Access Pass upsale. Overall, monthly parking prices on new sales were increased 10-30% in the same period.• Segmented the existing parking inventory by hourly availability and targeted users for the lower hourly availability parking Spots enabling sales of Nights and Weekend Spots and daytime only SpotsLead Generation and Sale Funnel Development• Established and optimized lead generation for parking spot renters starting with Google adwords campaigns and landing page design and ending with refining email response and sales calls to slash user acquisition costs• Web page messaging and form improvements for Spotonparking.com to dramatically improve qualified lead generation with phone numbers (critical for closing sales)• 1 on 1 user studies with existing customers to find product opportunities like the All Access Pass
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Research Scientist/Project LeaderNanosyn May 2008 - Aug 2013Santa Clara, Ca, UsLead project teams for Nanosyn's pharmaceutical industry clients generally ranging in size from 3-7 chemists. Guide synthetic efforts of the the project team by ascertaining Nanosyn's client's goals, proposing and evaluating synthetic routes, troubleshooting chemistry obstacles, and providing solutions to reach the target molecule. Ensure project timelines and chemistry goals of projects are met with the highest level of quality possible. -
Associate ScientistPharmacofore/Nanosyn Jan 2007 - Apr 2008
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Research AssociateNanosyn Sep 2005 - Jan 2007Santa Clara, Ca, Us
Erik Krogh-Jespersen Skills
Erik Krogh-Jespersen Education Details
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University Of California, Berkeley, Haas School Of BusinessMba -
UclaChemistry
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Rutgers UniversityChemistry And Mol. Bio/Biochem
Frequently Asked Questions about Erik Krogh-Jespersen
What company does Erik Krogh-Jespersen work for?
Erik Krogh-Jespersen works for Outcomes4me
What is Erik Krogh-Jespersen's role at the current company?
Erik Krogh-Jespersen's current role is Head of Growth at Outcomes4me.
What is Erik Krogh-Jespersen's email address?
Erik Krogh-Jespersen's email address is er****@****hos.com
What is Erik Krogh-Jespersen's direct phone number?
Erik Krogh-Jespersen's direct phone number is +131038*****
What schools did Erik Krogh-Jespersen attend?
Erik Krogh-Jespersen attended University Of California, Berkeley, Haas School Of Business, Ucla, Rutgers University.
What are some of Erik Krogh-Jespersen's interests?
Erik Krogh-Jespersen has interest in Business Strategy, Angry Birds (Game), Design, Entrepreneurship, Politics, Npr, Marketing, Lean Startups, Startup Advice And Strategy, Edgewood Eats.
What skills is Erik Krogh-Jespersen known for?
Erik Krogh-Jespersen has skills like Leadership, Cross Functional Team Leadership, Marketing, Business Strategy, Marketing Strategy, Product Marketing, Data Analysis, Monetization, Marketing Management, Facebook Marketing, Growth Strategies, Forecasting.
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