Erik Machuca Email & Phone Number

Los Angeles, California, United States

• Produced 35+ product demo videos for over a dozen SaaS, tech, and Fintech startups, contributing to increased user acquisitions, sales, and organization awareness.
• Improved video production time by 20% YoY (2022-2023) through leveraging innovative AI software and production tools to help scale startups’ content libraries.

• Collected, analyzed, and summarized technical data to evaluate partner proposals and prepare reports that informed strategic decision-making.
• Developed and implemented analytical approaches to educational content development, resulting in over 10.5K new user acquisitions for Fintech partners.
• Utilized strategic planning and data analysis to optimize content performance, including producing 150+ videos and publishing 60+ articles.
• Managed the growth of the Everyday Investing YouTube channel to 60K subscribers and 4.5M views, informing content strategy with analytical insights.

Los Angeles, CA

• Utilized analytical skills and effective problem-solving techniques to formulate and develop projects addressing complex issues and propose organic solutions.
• Conducted data analysis to measure video marketing campaign effectiveness for 30+ consumer brands, demonstrating the ability to analyze market trends and consumer behavior.
• Drove over $500K in gross product sales for consumer tech affiliate partners from Q4 2016 to Q2 2019 by integrating strategic video marketing campaigns.
• Increased YouTube views by 73% annually (2017: 1.1M; 2018: 1.9M) by employing data-driven strategies to widen audience reach and develop proficiency in analyzing engagement metrics.

Downey, CA

• Managed school library database to track materials, review circulation, monitor accounts, analyze usage, and generate reports to recommend solutions that met resource budgets.
• Provided administrative and technical support to 25 faculty and 350+ students, establishing strong project management, organizational, and time management skills.
• Performed a variety of general office and clerical duties, including maintaining records, organizing data, updating files/logs, preparing reports, and prioritizing work assignments.
• Led outreach activities and initiatives aimed at promoting the use of the library’s updated resources among students and faculty.
• Collaborated on special projects with the district office to implement educational media and devices into teachers’ classroom lessons.

Monterey Park, CA

• ​​Established and maintained relationships with various printing clients, including individuals, businesses, government agencies, and nongovernmental organizations.
• Coordinated 700+ print production projects to meet client deadlines and budgets.
• Provided exceptional customer support, communication, and technical assistance to the public.
• Maintained electronic computer files/logs and performed data entry tasks accurately.

Bachelor Of Arts (Ba), Psychology

Associate Of Arts (Aa), Social And Behavioral Sciences

Activities and Societies: East Los Angeles College Campus News