- Crafted product messaging and positioning strategies that led 30 users from across the nation to sign up for a client’s four-month pilot project, resulting in a 50% increase in the agency’s largest contract.- Planned and managed the successful end-to-end execution of the pilot project, yielding a surplus of actionable insights for go-to-market strategy.- Led user research initiatives and listening sessions to understand and translate opportunities and pain points during development of the product.- Produced executive-level presentations and communications to support high-level stakeholder engagement and drive momentum.

- Managed multiple long-term communications and content marketing projects for high-value clients simultaneously, consistently producing high-quality deliverables and yielding high client satisfaction.- Developed and executed a year-long storytelling campaign, including ghost-writing articles on behalf of expert client team members and overseeing a vendor in creating a website.- Managed budgets and milestones for grantees receiving over $100,000,000 in grants, and developed storytelling collateral based on results.- Wrote high-performing content focused on SaaS products across formats including blogs, social media, and webinars, enhancing audience engagement and supporting integrated marketing campaigns.- Tailored content assets to target existing and prospective clients, leading to new and renewed contracts. - Planned, hosted and developed visual assets for public and client-facing webinars and presentations.

- Managed the content marketing and publication wing of a website receiving 200,000+ visitors per month. - Edited and published over 700 articles per year, organically growing readership by 12% YoY and increasing social media engagement rates by an average of 50%+ across Facebook, Twitter and LinkedIn. - Defined and enforced brand voice across channels. - Improved SEO performance, developing high-ranking articles and increasing average SERP ranking for target keywords from 9 to 3.- Increased landing page conversion rates by 75% by developing and iterating on A/B tests.- Identified strategic gaps in data being collected in Google Analytics implementation, and implemented Google Tag Manager features.