Digital transformation promised simplicity, but for entrepreneurs and accountants it also brought complexity.Instead of true digitisation of invoicing, it has introduced invoices scattered over emails and supplier portals, different payment solutions, a plethora of sources of financial documents but no way to bring them together but manually.We automate the tedious job of bringing everything together, offer the entrepreneurs peace of mind and the feeling of being on top of things. A virtual buddy that does the heavy lifting for them, that keeps their paperwork on track, that makes sure they pay and are paid in time and that gives them real-time financial insight. In the meantime making sure that their accountant is happy with a complete file before the end of the quarter.This is what we call the OkiOki feeling.Are you already feeling OkiOki today?

Looking back on a career of building digital products, services and communication for bespoke brands for over 20 years, it was time for a change. We quit our job as managing partners of Boondoggle and founded 33reasons. Our professional playground for experimentation and co-creation. With the firm ambition to launch a digital service that makes financial administration easy and fun.Through consumer research in personal care and well-being, telecom, energy or finance we were often confronted with like-minded consumers. Consumers in search for an easier and happier life, where they expect brands to enable them in this pursuit, by a.o. helping them save time and helping them install good habits. Yet these same consumers perceive less then 30% of brands as notably improving their quality of life.As experienced service designers and design thinkers we kicked off our endeavours empathizing with our target audience: entrepreneurs and their accountants.We quickly discovered that their relationship based on trust could be destabilized by the digital disruption that is slowly but surely also hitting the world of financial administration. Entrepreneurs are longing for to get rid of the quarterly hassle and at the same time feel that they lack insight on the financial side of their business. Accountants on the other hand are also still suffering from the same quarterly peeks and lack time to offer their clients the advisory role they are looking for. Despite the fact that accountancy softwares are trying to catch up with digitization and the rise of accounttech, both entrepeneurs and accountants still seem to lack the right solution to their problem.That's the moment when we created the concept of OkiOki. Starting from the vision that everything starts from the lack of motivation of the entrepreneur and the complexity of the financial administration ecosystem. And with the ambition to give every entrepreneur a financial assistant.

Today I focus on environmental, conservation, landscape and documentary photography.I strongly believe that photography can be a mirror helping us understand the beauty around us and the need to protect it.I’m open for assignments. So feel free to get in contact.

Creating a win-win with apple farmers by valorizing the stubbed apple trees based on its intrinsic qualities. Applewood smoke chips for the barbecue is our first product. An honest and local product with a social story. Check us out on www.haspenwood.com.

Deliver strategic and creative thinking for permanent & connected touchpoints.Grow business with focus on service design tracks.Build a team of design thinkers.Have fun, lots of.

Accompany key clients in inventing, developing, improving & maintaining smart, permanent, digital customer touchpoints.

Manage, maintain and develop client relationships to retain and build the intimacy of the partnership and to grow revenue.Staff, manage, coach and develop a team of client and project managers.Attendance at key client meetings, offering strategic guidance and advice.

Representing the agency, guiding the client in Lovemark thinking and making him absorb in full the ‘Saatchi way’.Overseeing local and global clients in business-to-consumer, business-to-business and government-to-consumer environments as Ansell, CD&V, Cibavision, Duvel, European Commision, FostPlus, International Paper, Leonidas, Novy, Plastics Europe, NMBS/Rail1, PlasticsEurope, Senseo, Sodexho, Sony Belgium, Toyota Motor Europe, University of Ghent, VISA and VLAM.

Responsible for the development of Saatchi&Saatchi i, the interactive 'shot' for Saatchi&Saatchi Brussels. S&S i was launched with the final aim of making interactive thinking an integral part of the creative agency.Together with external preferred partners we created digital solutions for a.o. Carrefour, Lexus Belgium, NMBS/Rail1, Leonidas, Sleepy, CD&V, Novy, Ansell, Sony Belgium, UGent, FostPlus, VLAM and Toyota Motor Europe.

Account management of major B2B accounts as DSM and SABIC Europe and B2C clients as Akzo Nobel and Nuon.

Daily follow-up of designers and developers.

Lecturing project management of cd-rom projects at the Advanced Master in Multimedia and Virtual Reality

Lecturing at a Webmaster course: initiation graphic design, theory of colour, audio and video on the web

Graphic design and development for web and cd-rom projects.