Let’s start here. Welcome to the revolution and a powerful new mindset…My name is Erik Micheelsen, the founder of Innovation Embassy and the Edge Academy. Here, I help Startups, Entrepreneurs and Corporate Innovators with their Mega Star Productions.I’m part of a group of Impact-entrepreneurs you’ve probably never heard of.We’re business minded but have turned our backs to the resource exploitation mindset of the last century. We use Co-creation, Co-innovation and Open Innovation to turn our value chains into whole ecosystems. The products we create are cool, smart and innovative and they are designed to empower all involved. Not least, our customers. In fact, they are our investors. These products I call Mega Star Products. They offer a new and amazing opportunity customers in a heartbeat will ditch and replace their old choice for. They promise progress, great business and to make a difference. To make the world a little bit better.Because we’re fighting businesses who couldn’t care less about sustainability but with nearly unlimited budgets, we have to do things differently. We have to do smarter. We can’t afford to guess and hope we’re right so we’ve created an Impact Business Model that starts with profitability. It’s what Mega Star Products can do… your idea or product can be one…Ask the ol’ school industrial leaders and they’ll call us hippies and artists with not a hope in life. Well, welcome to the revolution then. And the Age of Art. Because it’s happening. through the science and art we call Impact Business Modelling, every day, more and more Impact entrepreneurs are appearing on the stage.You can meet some of them and hear their stories at the Edge Academy. It's where you can learn how to turn your idea or product into a Mega Star like they did.There are tools, programs, workshops, courses, talks…. on topics from concept development to open innovation and the interface between a company and their ecosystem… all the way to Impact and the Impact Business Model.