Erik White Email & Phone Number

United States

Los Angeles, California, Us

Owned the merchandise operations strategy for TikTok Shop, providing detailed workflows for sales, merchandising, and marketing teams to operate efficiently and drive KPIs across all teams, which will drive an annualized 480 hours of workload for all teams and improve overall customer satisfaction• Developed GTM merchandising materials for sales teams to utilize in joint business planning meetings to ensure key products were promoted during sales events.• Responsible for conducting mid-event performance analysis and providing recommendations for share-of-voice updates to achieve event sales goals• Created a merchandising rate card for sellers to buy into performance marketing levers

Seattle, Wa, Us

• Owned the sales operations strategy and share-of-voice optimization for AmazonDevices during 12 key sales periods, which accounted for 36% of full-year unit sales• Developed GTM merchandising plans for all sales periods across ten different globallocales, gaining approval for each event from SVP-level leadership across sales, product,merchandising, and marketing support• Created and implemented the Tier-2 Event Playbook, providing program managementoutlines, operational workflows, and resource management tools, realizing 800annualized hours of workload reduction for sales and marketing team members• Managed the end-to-end creation and deployment of a new internal reportingdashboard on a key customer-facing metric, returning an annualized 650 hours ofmanual work back to onsite merchandising team members following feature adoption• Conducted mid-event performance analysis to ensure KPI achievement and post-eventperformance analysis to inform and improve future events• Lead weekly, monthly, and quarterly business reviews with SVP-level leadership toensure full-year KPI targets are met.

Seattle, Wa, Us

• Owned and managed the P&L for both the Dining Room and Kitchen Furniture categories.• Improved YoY profitability by driving vendor-approved cost-reducing initiatives.• Created the first-ever Furniture-specific Q4 Holiday Deals/Promotions strategy playbook.• Selected by leadership to create a weekly Vendor Manger training series for +30 Sr. Vendor Managers, which focused on improving in-role skills, preparing for upcoming important events, and advancing careers at Amazon.

Seattle, Wa, Us

• Owned and managed the P&L for six of the top 20 mattress brands.• Improved YoY profitability by driving vendor-approved cost-reducing initiatives.• Program managed the deployment of a new last-mile shipping program for two test vendors, later adopted for all Hardlines Retail vendors.

Seattle, Wa, Us

• Added 23K total new offers from strategic brands for the Tools and Home Improvement categories.• Developed a two-year strategy plan accepted by VP-level leadership to achieve full selection parity with relevant competitors and improve the shopping experience for the AU Smart Home store.

Seattle, Wa, Us

• Managed a $550K budget to execute six in-person events: four large-scale Furniture showrooms, and two on-site vendor summits. • Established event-specific goals for each event: new selection targets, cost-saving program adoption, engagement with Amazon Devices, and newly signed sponsors for future showrooms.

Seattle, Wa, Us

· Responsible for driving overall selection gains and vendor growth for multiple categories within Home. This includes all responsibilities from pure outreach, negotiations and on-boarding, to product launch on site.· Drove process improvements for reporting mechanisms· Owned strategy and execution of the twice-yearly Amazon Home Vendor Summit. This included creating personalized curriculum, development of marketing materials, and internal logistical planning for the full-day learning expo.

Seattle, Wa, Us

· Fully managed the relationship between Amazon.com and the third largest pet food manufacturer within the Pets Category. · Owned the creation and implementation of all site merchandising to increase customer impressions and promote growth through marketing outlets.· Instituted operational efficiencies such as pallet-level and truckload ordering to increase profitability across the catalog and improve vendor lead time.· Responsible for the Subscribe & Save catalog for the entire category, which involves catalog maintenance, analysis for item involvement, and process improvement to ensure the best customer experience for end-of-life items with active subscriptions.· Subject Matter Expert for Competitive Monitoring to ensure our pricing model is held to the highest standards and maintain customer trust.

Minneapolis, Mn, Us

Home Office Electronics July 2012 - August 2013Mobile July 2012 - PresentEntertainment (All Movies, Music, Books, and Prepaid Cards) August 2013 - Present· Effectively managed inventory for the entire Target.com Entertainment and Mobile assortment by monthly forecasting and bi-annual Season planning.· Collaborated with five buyers across Movies, Music, Books, Prepaid Cards, and Mobile to plan future assortments. · Managed over 50 vendor relationships across all categories to build the Target reputation and maintain instock goals. · Fully owned Brightspot Mobile launch on Target.com, including vendor negotiations and a brand new process for inventory ownership.

St. Louis, Mo, Us

· Monitored daily product ordering and inventory levels to ensure product availability. Ordering history data was analyzed to make qualified decisions on product sales based on prior purchasing trends. · Organized and executed national promotional events set forth by Anheuser-Busch Brand Teams within the Greater Denver area. Events focused on building awareness of specific brands and current programs, as well as promoted sales growth within targeted accounts. · Actively worked with owners to gain shelf space in off-premise accounts, as well as acquiring new package and draught placements in on-premise accounts to increase sales volumes. This also includes maintaining an extensive knowledge of available products in the Anheuser-Busch portfolio to correctly sell-in products desired by an accounts customer demographic. · Strategically merchandised on and off-premise accounts with the intent of attracting consumers towards Anheuser-Busch products by adding in new, or replacing competitive point-of-sale pieces. In addition, attractive and functional signage was created to display the most current negotiated draft features, daily specials, and upcoming promotional events. · Maintained previously established business relationships, and built new relationships with accounts by providing superior customer service consistent with the core values of Anheuser-Busch.

St. Louis, Mo, Us

· Supported nationwide Anheuser-Busch sales teams in their local markets with the execution of promotional activities in on-premise accounts. · Team Lead responsibilities included directing members of the Special Event Team and act as main liaison between various branches for Anheuser-Busch. This role also involved creating event plans and schedules with sales teams, brand teams, and geographic marketing managers. Event recaps were created to detail the event successes and recommendations for future events in the market. Team Leads also coordinated travel arrangements for team members ranging in groups of two to six. · Coordinated trade marketing budgets across on-premise accounts to ensure the highest possible exposure to consumers. · Developed lasting impressions with contemporary adults while executing promotional activities to maintain and increase lifetime customer value for Anheuser-Busch.

St. Louis, Mo, Us

Bachelor Of Science, Marketing

Bachelor Of Science, Management