Erik White Email & Phone Number

United States

Los Angeles, California, US

• Owned the merchandise operations strategy for TikTok Shop, providing detailed workflows for sales, merchandising, and marketing teams to operate efficiently and drive KPIs across all teams, which will drive an.
• Developed GTM merchandising materials for sales teams to utilize in joint business planning meetings to ensure key products were promoted during sales events.
• Responsible for conducting mid-event performance analysis and providing recommendations for share-of-voice updates to achieve event sales goals
• Created a merchandising rate card for sellers to buy into performance marketing levers

Seattle, WA, US

• Owned the sales operations strategy and share-of-voice optimization for AmazonDevices during 12 key sales periods, which accounted for 36% of full-year unit sales
• Developed GTM merchandising plans for all sales periods across ten different globallocales, gaining approval for each event from SVP-level leadership across sales, product,merchandising, and marketing support
• Created and implemented the Tier-2 Event Playbook, providing program managementoutlines, operational workflows, and resource management tools, realizing 800annualized hours of workload reduction for sales and marketing.
• Managed the end-to-end creation and deployment of a new internal reportingdashboard on a key customer-facing metric, returning an annualized 650 hours ofmanual work back to onsite merchandising team members following.
• Conducted mid-event performance analysis to ensure KPI achievement and post-eventperformance analysis to inform and improve future events
• Lead weekly, monthly, and quarterly business reviews with SVP-level leadership toensure full-year KPI targets are met.

Seattle, WA, US

• Owned and managed the P&L for both the Dining Room and Kitchen Furniture categories.
• Improved YoY profitability by driving vendor-approved cost-reducing initiatives.
• Created the first-ever Furniture-specific Q4 Holiday Deals/Promotions strategy playbook.
• Selected by leadership to create a weekly Vendor Manger training series for +30 Sr. Vendor Managers, which focused on improving in-role skills, preparing for upcoming important events, and advancing careers at Amazon.

Seattle, WA, US

• Owned and managed the P&L for six of the top 20 mattress brands.
• Improved YoY profitability by driving vendor-approved cost-reducing initiatives.
• Program managed the deployment of a new last-mile shipping program for two test vendors, later adopted for all Hardlines Retail vendors.

Seattle, WA, US

• Added 23K total new offers from strategic brands for the Tools and Home Improvement categories.
• Developed a two-year strategy plan accepted by VP-level leadership to achieve full selection parity with relevant competitors and improve the shopping experience for the AU Smart Home store.

Seattle, WA, US

• Managed a $550K budget to execute six in-person events: four large-scale Furniture showrooms, and two on-site vendor summits.
• Established event-specific goals for each event: new selection targets, cost-saving program adoption, engagement with Amazon Devices, and newly signed sponsors for future showrooms.

Seattle, WA, US

· Responsible for driving overall selection gains and vendor growth for multiple categories within Home. This includes all responsibilities from pure outreach, negotiations and on-boarding, to product launch on site.· Drove process improvements for reporting mechanisms· Owned strategy and execution of the twice-yearly Amazon Home Vendor Summit. This.

Seattle, WA, US

· Fully managed the relationship between Amazon.com and the third largest pet food manufacturer within the Pets Category. · Owned the creation and implementation of all site merchandising to increase customer impressions and promote growth through marketing outlets.· Instituted operational efficiencies such as pallet-level and truckload ordering to.

Minneapolis, MN, US

Home Office Electronics July 2012 - August 2013Mobile July 2012 - PresentEntertainment (All Movies, Music, Books, and Prepaid Cards) August 2013 - Present· Effectively managed inventory for the entire Target.com Entertainment and Mobile assortment by monthly forecasting and bi-annual Season planning.· Collaborated with five buyers across Movies, Music.

St. Louis, MO, US

· Monitored daily product ordering and inventory levels to ensure product availability. Ordering history data was analyzed to make qualified decisions on product sales based on prior purchasing trends. · Organized and executed national promotional events set forth by Anheuser-Busch Brand Teams within the Greater Denver area. Events focused on building.

St. Louis, MO, US

· Supported nationwide Anheuser-Busch sales teams in their local markets with the execution of promotional activities in on-premise accounts. · Team Lead responsibilities included directing members of the Special Event Team and act as main liaison between various branches for Anheuser-Busch. This role also involved creating event plans and schedules with.

St. Louis, MO, US

Bachelor Of Science, Marketing

Bachelor Of Science, Management