Hello PR Group is a full-service communications, strategic brand development, and PR firm based in Los Angeles (with a satellite office in New York), specializing in design, lifestyle and luxury brands. We strategically tailor our services to meet our clients’ goals. Current clients include: Lifestyle and Home Furnishings- Knoll Studio - Heath Ceramics - Serena Dugan Studio -Resource Furniture -TUUCI Interior Design- Alison Pickart - Tom Stringer Design Partners Architecture- KAA Design (Architecture & Landscape) - Evens Architects (Architecture & Landscape) - Ike Kligerman Barkley (Architecture & Interiors) - Jeffrey Dungan (Architecture) Organizations- Leaders of Design Council

As an Account Director at HL Group, I am the direct contact with the clients on both day-to-day activities and for strategic planning and execution of marketing and communication initiatives. Additionally, I work closely with media to secure top editorial placements and brand features. With more than 5+ years of experience in the design, architecture and lifestyle categories, I am very well-versed in the national, regional and digital media landscapes. Working closely with the executive team at HL Group, I am also responsible for the development and activation of creative concepts for our clients - events, launches, media and consumer initiatives.My current client roster includes: Crate and Barrel, Caruso Affiliated, BespokeGlobal, KAA Design, and interior designer Trip Haenisch among others.

As account manager, I am responsible not only for securing top-media placements, but I also play an instrumental role in the development and implementation of strategic initiatives for our home/design/lifestyle accounts.Additionally, I am responsible for event management initiavites--logistics, execution and media outreach--for book launches, store openings, fashion shows and media events among others; and have have supported our clients with the development and implementation of social media activities.I collaborate with a diverse client roster, including design and lifestyle clients such as Alessandra Branca, Donghia, Rose Tarlow, Crate&Barrel, Ligne Roset and Droog; Spanish-speaking clients such as Asociacion Creadores de Moda de España and IVEX; and menswear clients such as Hickey Freeman and Hart Schafner Marx.

Coordinate communication with PR agencies and clientsGenerate media contactsCreate and design PR tools (i.e. stock brochures, press releases).Compile press materials to include editorial coverage.Create monthly press summary report.Direct sample lend-out program.Contribute in meetings discussing upcoming Tier 1 press coverage.

Research client industry and background.Elaborate industry comparative analysis.Translate from English to Spanish and Spanish to English.

Create communication tools (Web page, press releases, letters to the editor).Coordinate participation in trade shows.Research and contact alternative international markets (i.e. Central America).Negotiate with clients future contracts.Schedule shipments to Japan.Oversee the design and production of marketing and promotional tools.

As a promotions assistant I played an instrumental part in the implementation of different promotion initiatives for our client. I also wrote the copy and recorded radio ads and PSAs in both English and Spanish.