Reporting to the President, co-designed the enterprise-wide digital strategy and operations plan. Led the regional implementation of a comprehensive digital strategy, enhanced customer engagement, and established the business as a leader in digital innovation. Effectively leading four cross-functional teams; Customer Insights and Analytics; Data Science and AI Solutions; Sales and Marketing Operations; and Learning and Development, ensuring seamless integration of technology to drive customer engagement.• Achieved the highest employee engagement scores.• Deployed data, content, and visualization products for commercial teams to identify sales, share, and new customers. Redesigned and deployed a comprehensive enterprise platform, integrating a corporate data platform, reporting & visualization tools, and numerous data and intelligence products. • Integrated AI and Machine Learning to enhance customer engagement, resulting in prescription lift and double-digit market share growth. • Boosted customer experience (CX) scores by overhauling Bayer’s operating model with modern digital and personal omnichannel strategies. Developed first in industry-AI orchestrated multi-stakeholder journeys.• Led co-creation initiatives with external partners and was first in Bayer to demonstrate many Gen-AI use cases.The transformation of operating models and the integration of digital technologies have elevated customer engagement and positioned the organization at the forefront of digital innovation. This multi-departmental effort underscores the value of a unified, customer-centric approach to achieving operational excellence.

Reporting to the CEO as part of the Pharmaceutical Leadership Team's leader played a pivotal role in transforming commercial and medical operations and Bayer’s go-to-market strategy. Focused on enhancing HCP and patient engagement through a personalized Omnichannel strategy and leading digital initiatives in collaboration with global teams and external partners. • Strategically enhanced business capabilities by recruiting top talent in digital marketing, data science, analytics, and AI while implementing comprehensive upskilling initiatives to foster innovation.• Achieved Rx improvement and cut in promotional costs by applying AI and advanced attribution models in a strategic Marketing Mix reallocation to increase sales and profit.• Elevated NPS, boosting customer engagement scores markedly improving competitive standings in four therapeutic areas through integrated digital and human interactions with HCPs.

Numerous technical and customer operations roles