Secret Weapon Studios is a full-service global production company launched in 2022 by award-winning filmmakers, producers, and strategists from Warner Bros. Discovery, Sony Music, The New York Times, Disney, and more.Brought in to build the Secret Weapon Brand Studio, utilizing CrewHero and other Secret Weapon technology. Creating overall Brand Studio strategy and individual content strategies for brand partnerships. Recruiting a top roster of writers, strategists, and subject-matter experts to utilize for branded content. Developing stories for podcasts, documentaries, articles, and more.Building a process and workflow pipeline for articles and other branded content.

Courageous, the brand studio of CNN, was four months old, with about eight employees, when I started as a writer and strategist—working through the flurry of RFPs, often on tight deadlines. Nine years later, Courageous is a leader in its field, winning over 100 awards, working with dozens of global brands, and producing films, articles, and live events that are second to none. During my tenure at Courageous, I'm proud to say that I've: Pitched, sold, and developed content programs in every industry category, including entertainment, finance, tech, B2B, sports, CPG, healthcare, and more. Developed strategies for high-value, multiyear content programs seen by millions across many platforms. Played a consultative role with client brands and partner agencies, impacting their planning, spending, and brand-voice initiatives. Facilitated collaboration with many departments in Warner Bros. Discovery, including Ad Sales, Research, CNN editorial, CNN legal, Discovery networks (HGTV, Food Network, Discovery, etc.), sports counterparts at Bleacher Report and Turner Sports, and more. Built a workflow process for articles and other non-video assets that was continually tested and improved with emerging technology. Saw projects through the entire lifecycle from pitch to post, including development, pre-production, location shoots, and client management. Built a roster of freelance writers and journalists with subject-matter expertise in healthcare, auto, data journalism, and more. Fostered a team dynamic that is inclusive and empathetic.

Recruited to build business development and creative strategy for the new T Brand Studio.Managed a team of 4 strategists and developed a positive team ethos.Built content strategies for global brands, including Airbnb, American Express, and Google.Worked with R&D leads on new ad products and process innovation.Developed data interactive capability.

Helped build and grow the nascent Brand Journalism department, enhancing digital content strategies with research, data, and insights.Established editorial standards for branded content and content marketing programs, resulting in improved brand storytelling and engagement.Converted traditional clients to digital platforms, increasing client satisfaction and retention.Elevated the quality and effectiveness of content marketing initiatives across the agency for clients, including Qualcomm, Astra Zeneca, Rolex, and more.

Stepped in as Executive Editor to lead the production and editorial strategy for American Express OPEN Forum, driving a 25% increase in small business engagement through new formats like infographics and photo essays.Developed and launched a high-impact newsletter, achieving double-digit growth in subscribers and strengthening audience retention.Managed a cross-functional team of six, including designers, developers, and writers, to produce content that strengthened partnerships with publishers like Mashable and Business Insider.Created and oversaw a portfolio of branded content, crafting features, advice pieces, and profiles that aligned with client objectives and improved brand visibility, contributing to Federated Media's growth in the small business sector.

Hired as a freelancer to be a versatile writer and copy editor for multiple titles in the TIME portfolio. Authored and refined articles for Fortune, boosting reader engagement and clarity.Executed meticulous copyediting for over 100 stories, ensuring consistency and precision.Edited and verified facts for TIME bookazines, maintaining high editorial standards.Coordinated with cross-functional teams to produce TIME bookazines, including fact-checking and editing The Constitution edition.

Taught courses in online journalism, digital media, and nonfiction writing Advised students on career paths and options in digital media Appeared at events and summits to discuss the state of digital media

Originally hired as a copy editor and advanced through multiple product teams to features editor and ultimately senior editor at a time of rapid growth for both the magazine and consumer technology. Led a magazine redesign that included front-of-book news, trends section, and feature well, increasing visibility, cache, and awards for the magazine. Analyzed benchmark test results for product reviews, enhancing reader value and trust.Conducted interviews with prominent technology innovators, celebrities, and tech company founders. Collaborated with the design team to reinvent the look and feel of feature stories, leading to deeper engagement in cover stories. Represented PC Mag in TV, radio, and industry event appearances.