Senior Creative Strategist | Editorial Director
Los Angeles, Ca
Courageous, the brand studio of CNN, was four months old, with about eight employees, when I started as a writer and strategist—working through the flurry of RFPs, often on tight deadlines. Nine years later, Courageous is a leader in its field, winning over 100 awards, working with dozens of global brands, and producing films, articles, and live events that are second to none. During my tenure at Courageous, I'm proud to say that I've: Pitched, sold, and developed content programs in every industry category, including entertainment, finance, tech, B2B, sports, CPG, healthcare, and more. Developed strategies for high-value, multiyear content programs seen by millions across many platforms. Played a consultative role with client brands and partner agencies, impacting their planning, spending, and brand-voice initiatives. Facilitated collaboration with many departments in Warner Bros. Discovery, including Ad Sales, Research, CNN editorial, CNN legal, Discovery networks (HGTV, Food Network, Discovery, etc.), sports counterparts at Bleacher Report and Turner Sports, and more. Built a workflow process for articles and other non-video assets that was continually tested and improved with emerging technology. Saw projects through the entire lifecycle from pitch to post, including development, pre-production, location shoots, and client management. Built a roster of freelance writers and journalists with subject-matter expertise in healthcare, auto, data journalism, and more. Fostered a team dynamic that is inclusive and empathetic.
