I created Guest Player Connect to give youth baseball players the chance to play for fun without the pressures of high-stakes performance or the worry of limited opportunities to contribute on the field. It’s designed for players to get extra reps, learn new skills, and grow as both athletes and individuals during their off weekends, when their regular teams aren’t playing. Our mission is to provide a stress-free environment where players can connect with new teammates and coaches, build confidence, and simply enjoy the game they love. By leading with a mission-driven approach, I aim to redefine the youth sports experience, making it more inclusive, impactful, and enjoyable for families, players, and coaches.✯ Founded and built Guest Player Connect to disrupt traditional models of youth sports by prioritizing accessibility, development, and player-first values.✯ Leveraged cutting-edge AI technologies, automation, and emerging tools to create a scalable, innovative, and efficient operational model.✯ Developed operational procedures and efficiencies to simplify logistics for parents, players, and coaches while ensuring exceptional experiences.✯ Created and executed brand strategy, awareness-building campaigns, and go-to-market strategies to position Guest Player Connect as a transformative player in youth sports.✯ Drive multi-channel marketing efforts across organic and owned media, including content marketing, email marketing, and social media campaigns, to build a vibrant and engaged community.✯ Oversee budgeting, forecasting, and growth planning to ensure sustainable operations while investing in long-term innovation.✯ Recruit and empower high-quality coaches who align with the mission of creating fun, stress-free, and development-focused opportunities for players.

I built and led the growth marketing function for a $100M healthcare organization, creating data-driven B2B marketing strategies that aligned with sales and operational goals to promote primary care and mental health care services to employers and brokers. Spearheaded demand generation campaigns and partnered with cross-functional teams to enhance lead quality and conversion.✯ Introduced webinars as a key lead generation tool, contributing eight figures in revenue opportunities.✯ Modernized the company website, increasing B2B traffic by 16% and conversions by 92% year-over-year.✯ Implemented analytics tools to optimize marketing performance and inform strategic decisions.✯ Collaborated closely with sales, product, operations, and creative teams to align marketing strategies with sales goals, establishing vendor partnerships and optimizing marketing automation frameworks to scale results.

I was promoted to lead the Inbound Marketing Department for North America’s largest renal dialysis provider, managing daily operations, strategic planning, content strategy, SEO, lead generation, email marketing, and automation. ✯ Developed inbound marketing framework for six healthcare brands, aligning strategies with business goals and establishing departmental processes, programs, and campaign guidelines. ✯ Collaborated with brand leadership across various teams to identify target audiences, messaging, and competition, crafting effective inbound marketing strategies that addressed each brand's unique challenges. ✯ Fostered strong team culture through regular engagement activities and collaborative sessions, contributing to high team morale and cross-functional integration within newly created Digital Center of Excellence.

I led the Digital Marketing Department, developing and executing multichannel strategies, including SEO/SEM, paid search, social media, and marketing automation, to drive patient appointments across 70 nationwide centers. ✯ Spearheaded company’s rebranding from Fresenius Vascular Care to Azura, ensuring seamless digital transition while maintaining search engine rankings and aligning digital efforts with overall business goals. ✯ Managed small team while providing guidance and overseeing digital initiatives, from strategy creation to lead generation, to increase visibility and market share for Azura and its centers.

I managed and executed digital marketing strategies across multiple channels, including SEO/SEM, paid search, social media, content, and lead generation, to increase patient appointments across 70 dialysis centers nationwide. ✯ Helped develop and implement marketing strategies that led to successful adoption of inbound marketing models within the organization, driving business growth and visibility that continue to this day.

I led digital marketing strategy and campaigns for a global IT consulting firm, serving industries that included healthcare, pharmaceuticals, insurance, and finance. ✯ Directed complete overhaul of company’s digital marketing infrastructure by integrating traditional and digital strategies, while introducing analytics for performance measurement and optimization.

I established and managed an EdTech-focused online lead generation company, overseeing team of domestic and international website designers, SEO consultants, and writers to establish comprehensive digital foundation.