Erik Rolfsen
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Erik Rolfsen Email & Phone Number

Senior Media Relations Specialist at The University of British Columbia
Location: Greater Vancouver Metropolitan Area, Canada, Canada 13 work roles 3 schools
1 work email found @theprovince.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Role
Senior Media Relations Specialist
Location
Greater Vancouver Metropolitan Area, Canada, Canada
Company size

Who is Erik Rolfsen? Overview

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Quick answer

Erik Rolfsen is listed as Senior Media Relations Specialist at The University of British Columbia, a company with 24858 employees, based in Greater Vancouver Metropolitan Area, Canada, Canada. AeroLeads shows a work email signal at theprovince.com and a matched LinkedIn profile for Erik Rolfsen.

Erik Rolfsen previously worked as Marketing Lead at Broadsight Tracker and Publisher and Editor, Bean Poet at Big E Communications Ltd.. Erik Rolfsen holds Certificate, Journalism from Langara College.

Company email context

Email format at The University of British Columbia

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{first_initial}{last}@theprovince.com
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Profile bio

About Erik Rolfsen

I provided digital leadership to one of Canada’s biggest newsrooms before transitioning to media relations within the communications portfolio at a major public research university. Creative storytelling has always been at the heart of my work, regardless of the role. I have added layers of experience in team leadership, audience engagement, reputation management, and internal and external stakeholder relations. Now, I am most interested in strategic communications and data-driven content strategy.

Listed skills include Digital Media, Breaking News, Editing, Online Journalism, and 47 others.

Current workplace

Erik Rolfsen's current company

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The University of British Columbia
The University Of British Columbia
Senior Media Relations Specialist
Vancouver, BC, CA
Website
Employees
24858
AeroLeads page
13 roles

Erik Rolfsen work experience

A career timeline built from the work history available for this profile.

Senior Media Relations Specialist

Current

Vancouver, Canada Area

  • Enhance and protect the university’s reputation globally and locally through proactive media outreach and issues management
  • Identify and develop stories that align with UBC’s strategic priorities and/or brand positioning
  • Build strong relationships with news media and members of the university community
  • Provide strategic communications counsel to internal stakeholders who have stories to share or issues to manage
  • Collaborate with colleagues in Internal Communications and… Show more
  • Collaborate with colleagues in Internal Communications and Brand and Marketing on major university-wide initiatives as part of an integrated content strategy
Jul 2017 - Present

Marketing Lead

Current

Vancouver, British Columbia, Canada

Communications-management software designed specifically for organizations that face a high level of public scrutiny. I raise awareness and generate leads. The clients thank me later.

Apr 2023 - Present

Publisher And Editor, Bean Poet

Current

Vancouver, British Columbia, Canada

  • Publisher and editor of Bean Poet, a site that helps people make and enjoy better coffee.
Apr 2019 - Present

President

Current

Vancouver, Canada Area

  • Growing a digital publishing portfolio with websites in several verticals
  • Content marketing with an emphasis on capturing organic search traffic through SEO
  • Web design (WordPress), keyword research, content creation and outsourcing, social media strategy
Mar 2017 - Present

News Editor - Digital

Vancouver, Canada Area

  • First digital-only journalist at The Province
  • Led newsroom's transition to digital by identifying, adopting and promoting new tools and technology
  • Responsible for daily operations, budget and journalism of digital editorial unit
  • Developed data-driven strategies for audience acquisition on desktop, mobile, social and video platforms
  • Won two National Newspaper Awards and four Jack Webster Awards as digital lead on major multimedia projects
  • Oversaw 2016 launch of new… Show more
Apr 2007 - Jan 2017

Sports Editor

Vancouver, Canada Area

  • Set editorial direction of dominant sports news brand in market
  • Managed staff of 17 reporters, editors and columnists with wide range of experience
  • Conceived, assigned and edited National Newspaper Award-nominated series on NHL labour relations
Jan 2003 - Apr 2007

Assistant Sports Editor

Vancouver, Canada Area

  • Supervised daily production of Province Sports
  • Launched and edited weekly Adventure section featuring coverage of outdoor pursuits in B.C.
Sep 2001 - Jan 2003

Copy Editor

Vancouver, Canada Area

  • Designed pages and edited copy for breaking sports news on tight nightly deadlines
Jun 1999 - Sep 2001

Journalism Instructor (Part-Time)

Vancouver, Canada Area

  • Taught multimedia journalism and copy editing
  • Trained student journalists in digital news production, real-time reporting using social media, content curation, data visualization, WordPress, news values, language skills, editing, coaching writers, Canadian Press.
  • Redesigned and relaunched The Voice website to optimize for mobile consumption and social sharing
Jan 2014 - Apr 2015

News Editor

Vancouver Courier

Vancouver, Canada Area

  • Opened satellite bureau of Vancouver Courier as first editor of the East Side edition
Dec 1998 - Jun 1999

Reporter

Maple Ridge-Pitt Meadows Times

Maple Ridge, B.C.

  • General assignment reporter with specific responsibility for sports, education and city council beats
  • Won awards for sports reporting and feature writing
Jun 1996 - Nov 1998

Reporter

Shuswap Sun

Salmon Arm, B.C.

  • General assignment reporter with specific responsibility for sports, school board and regional district beats
Sep 1995 - Jun 1996
3 education records

Erik Rolfsen education

Education record

Lord Byng Secondary
FAQ

Frequently asked questions about Erik Rolfsen

Quick answers generated from the profile data available on this page.

What company does Erik Rolfsen work for?

Erik Rolfsen works for The University of British Columbia.

What is Erik Rolfsen's role at The University of British Columbia?

Erik Rolfsen is listed as Senior Media Relations Specialist at The University of British Columbia.

What is Erik Rolfsen's email address?

AeroLeads has found 1 work email signal at @theprovince.com for Erik Rolfsen at The University of British Columbia.

Where is Erik Rolfsen based?

Erik Rolfsen is based in Greater Vancouver Metropolitan Area, Canada, Canada while working with The University of British Columbia.

What companies has Erik Rolfsen worked for?

Erik Rolfsen has worked for The University Of British Columbia, Broadsight Tracker, Big E Communications Ltd., The Province | Vancouver Sun, and The Province.

How can I contact Erik Rolfsen?

You can use AeroLeads to view verified contact signals for Erik Rolfsen at The University of British Columbia, including work email, phone, and LinkedIn data when available.

What schools did Erik Rolfsen attend?

Erik Rolfsen holds Certificate, Journalism from Langara College.

What skills is Erik Rolfsen known for?

Erik Rolfsen is listed with skills including Digital Media, Breaking News, Editing, Online Journalism, Social Media, Online News, Digital Strategy, and Journalism.

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