Erik R. Wagner

Erik R. Wagner Email and Phone Number

Executive Client Partner | Experience led Digital & Business Transformation | Integrated Marketing Communications @ Designit
Erik R. Wagner's Location
Brooklyn, New York, United States, United States
Erik R. Wagner's Contact Details
About Erik R. Wagner

Global client leader & partner in integrated marketing communications & business development • 12+ years in building relationships with senior client teams, experience led digital & business transformation, brand planning, advertising production, event marketing & sponsorship activation • Proven track record in managing multidisciplinary teams within budget to meet or exceed client expectations, resulting in project to AOR business growth • Dynamic team player, bringing intuitive strategic insight through deep brand & creative immersion across various industries, mediums & technologies • Lives for the big idea

Erik R. Wagner's Current Company Details
Designit

Designit

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Executive Client Partner | Experience led Digital & Business Transformation | Integrated Marketing Communications
Erik R. Wagner Work Experience Details
  • Designit
    Executive Client Partner, Brand & Core Growth
    Designit Apr 2023 - Present
    Copenhagen, Dk
  • Designit
    Executive Director, Portfolio Head
    Designit Jun 2022 - Mar 2023
    Copenhagen, Dk
  • Designit
    Group Account Director
    Designit Nov 2020 - Jun 2022
    Copenhagen, Dk
  • Mullenlowe
    Group Account Director (Client Partner)
    Mullenlowe Sep 2018 - Oct 2019
    Boston, Los Angeles And New York, Us
    Clients: Harley-Davidson, William Hill Sports Betting, Greater Washington Partnership (GWP), Change the Ref • Portfolio lead across multiple arms & account types within MullenLowe Group• Pushed to ensure the Account Team is excited, engaged, informed & supported• As global digital client lead for Harley-Davidson, drove ambitious new rider engagement & conversion goals on Adobe Experience Manager (AEM) based H-D.com, & rider companion mobile app. Included pre-sale & product launch of first-ever electric vehicle, LiveWire • “Hyperbundled” point person on GWP across digital, advertising, PR & media. Tasked with the inaugural launch of a tech event designed to raise awareness of the D.C. area’s commitment to become a leading global hub for innovation, with the support of area Universities, businesses & government• Working directly with Change the Ref founder Manuel Oliver, launched a new web presence supporting the Corporate Mark campaign at Cannes, to ask brands & agencies to work together to drive meaningful change around gun reformKEY ACCOMPLISHMENTS:• New Business: Pitch team client lead from RFI to RFP, to closing contract negotiations & MSA on William Hill win. Re-launched the brand in key U.S. markets via an integrated advertising campaign, & worked to establish an operational model to respond to the explosive growth of sports betting across the Country• Account Growth: Harley-Davidson (*details available via resume)
  • Gale
    Group Account Director
    Gale Mar 2017 - Mar 2018
    New York, New York, Us
    Clients: Hain Celestial Group, Foxwoods Resort Casino, Empire City Casino, NVISION, SodaStream• Tasked with running half the GALE NY portfolio, & contributing to the overall profitability & growth of the office through business development, team building & establishing culture • Actively led teams across global offices in NY, Toronto & Bangalore, including several direct reports outside Account Management, including Project Management, Strategy, Design & Copy• Partnered with ten-plus Hain brands (including Earth’s Best, BluePrint), & served as the lead agency for Alba Botanica, Avalon Organics & JĀSÖN• Selected as a “SHAPE” award winner, introducing transformational ideas to impact organizational culture • Chosen by CEO to join MDC Ventures Startup Squad, to identify collaboration opportunities & evaluate the strategic fit of early stage, digital media & marketing technology companies for GALE & our clients KEY ACCOMPLISHMENTS:• Account & Business Growth: Foxwoods Resort Casino, Hain Celestial (*details available via resume)• Innovation: Launched agency first E-commerce website on GALE developed CMS platform for Hain’s GG Bran Crispbread (11/17), with sales far exceeding initial forecast
  • J. Walter Thompson Company
    Group Account Director (Business Director) - Mirum Ny
    J. Walter Thompson Company Apr 2016 - Mar 2017
    New York, Ny, Us
    Mirum NY | Clients: UNICEF, InterContinental Hotels Group (IHG), E-Loan/Banco Popular• Business lead across multiple global accounts, overseeing teams at Mirum offices in NY, San Diego, Minneapolis, Montreal, Toronto, & São Paulo • Awarded multi-year, multi-track UNICEF digital transformation project in April 2016. Included a complete redesign & replatform of a new unicef.org, to serve as the primary knowledge & advocacy engine for children's rights. MVP site launched December 2016, with 7 regional & 190 country sites releasing over the course of 2017• Part of WPP global team IHG. Led launch of new advertising campaign & content series for InterContinental Hotels & Resorts, “Stories of the InterContinental Life.” Following a multi-city international production, developed immersive & multi-sensory episodic content, including: Long & short-form video, animated illustrations, & podcastsKEY ACCOMPLISHMENTS:• Promotion: Promoted to Business Director (Group Account Director), following 2.5 years at JWT NY• Operational/Business Management: Recruited by newly appointed Mirum NY Managing Director to help develop & build the NY office – a mandated priority to drive growth of the North America & Global network
  • J. Walter Thompson Company
    Account Director - J Walter Thompson Ny
    J. Walter Thompson Company Nov 2013 - Apr 2016
    New York, Ny, Us
    J. Walter Thompson NY | Clients: Edgewell Personal Care (EPC); formerly Energizer• Primary global account lead across Schick Wilkinson Sword men’s & women’s shave business; also covered Banana Boat, Diaper Genie & Playtex Baby in addition to shave brands (11/13 - 4/15)• Led & mentored Account Team of 5 (2-3 Account Supervisors/Managers, 1-2 Account Associates). Extended to 2 Account Directors covering for Business Director during 4-month maternity leave• Strategic partner to EPC brand management, global consumer insights, global brand communications & local market teams• Partnered with Planner in new product concept development, inclusive of positioning, insight/benefit, RTB's, & qualitative & quantitative testing• Integrated (TV/OLV/Print/Digital) global campaign launches: Schick Hydro Silk (2016), Schick Hydro (2015-16), Banana Boat (2015-16); Schick Xtreme3 (2015-16), Schick Intuition (2014-16), Schick Hydro Silk TrimStyle (2014-15), & othersKEY ACCOMPLISHMENTS:• Major Global Launch: Developed a new global campaign for Schick Hydro (first since the product’s 2010 launch) that led with :30 TVC (“Robot Razors”) that ran nationally in Super Bowl 50. The spot outranked competitors Dollar Shave Club & Axe on the leading USA Today Ad Meter• Business Growth: Schick women & Skintimate (*details available via resume)• Account Renewal & Growth: Edgewell Personal Care (*details available via resume)
  • Tribal Worldwide (Formerly Tribal Ddb)
    Management Supervisor
    Tribal Worldwide (Formerly Tribal Ddb) Jul 2012 - Oct 2013
    London, Gb
    Clients: H&R Block, Advil, ThermaCare, General Atlantic• Digital initiatives included: Online video, website campaign updates, testing & personalization, display advertising, CRM, mobile app/site development, responsive web design (RWD)• Key account lead in Pfizer Consumer Healthcare (PCH) inter-agency & brand team planning for 2013 across 4 brands, which included 2 new product launches• Led strategic development, sell-in & launch of Advil social media, under the campaign #ReliefInAction• Sold through experience design & production of interactive video guided sales tool for HRBlock.comKEY ACCOMPLISHMENTS:• Account Growth: Through consistently superior work, secured incremental website redesign & replatform of HRBlock.com. Following launch, won a 2014 Webby Award for “Best Navigation Structure”• Innovation: Account lead on Tribal NY’s first RWD site, launched for General Atlantic
  • Mrm//Mccann
    Management Supervisor
    Mrm//Mccann Nov 2011 - Jul 2012
    New York, Ny, Us
    Clients: Dine Brands - Applebee’s, IHOP • Significantly expanded annual growth on Applebee’s during time on account (*details available via resume)• Lead content creator, writer & community manager across Applebee’s social media properties• Reported directly to SVP, Group Account Director• Promoted from Account Supervisor to Management Supervisor after 15-months, upon demonstrating strong leadership & contributions to account & new business growth KEY ACCOMPLISHMENTS:• New Business: Key Account new business lead on numerous high-profile, large scale new business pitches on behalf of the MRM global network – included 2 major client wins – Google & Staples Advantage• Digital Transformation: Led development & successful launch (09/11) of a new award-winning Applebees.com; a complete redesign & replatform. Through sustainable, scalable technology & design solutions, introduced category-leading UX• Account Growth: Through superior management of the Applebee’s client relationship, became a trusted technical advisor to parent company Dine Brands – leading to the procurement of IHOP as a new client, launch of an all-new IHOP.com & lead agency status for MRM
  • Mrm//Mccann
    Account Supervisor
    Mrm//Mccann Jul 2010 - Nov 2011
    New York, Ny, Us
  • Subaru Of America
    Corporate Management Associate
    Subaru Of America May 2009 - Jul 2010
    Camden, Nj, Us
    Industry-leading training & leadership development program
  • The San Jose Group
    Account Executive / Business Development Manager
    The San Jose Group Mar 2008 - May 2009
    Chicago, Il, Us
    Clients: Illinois Bureau of Tourism (IBOT), ComEd Exelon, American Family Insurance, & Abbott Nutrition
  • The Vineyard Group
    Account Manager
    The Vineyard Group Dec 2006 - Mar 2008
    Clients: GM*R Works, GM, Chevrolet, local market retail automotive dealers

Erik R. Wagner Skills

Integrated Marketing Advertising Online Advertising Digital Marketing Social Media Digital Strategy Email Marketing Marketing Social Media Marketing Interactive Marketing Marketing Strategy Copywriting Account Management Business Development Marketing Communications Idea Generation Social Media Strategist Community Management Multicultural Marketing Storytelling

Erik R. Wagner Education Details

  • Northwood University - Devos Graduate School
    Northwood University - Devos Graduate School
    Integrated Management
  • Northwood University
    Northwood University
    International Business/Management

Frequently Asked Questions about Erik R. Wagner

What company does Erik R. Wagner work for?

Erik R. Wagner works for Designit

What is Erik R. Wagner's role at the current company?

Erik R. Wagner's current role is Executive Client Partner | Experience led Digital & Business Transformation | Integrated Marketing Communications.

What is Erik R. Wagner's email address?

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What is Erik R. Wagner's direct phone number?

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What schools did Erik R. Wagner attend?

Erik R. Wagner attended Northwood University - Devos Graduate School, Northwood University.

What skills is Erik R. Wagner known for?

Erik R. Wagner has skills like Integrated Marketing, Advertising, Online Advertising, Digital Marketing, Social Media, Digital Strategy, Email Marketing, Marketing, Social Media Marketing, Interactive Marketing, Marketing Strategy, Copywriting.

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