Erik Brown Email & Phone Number

Chicago, Il, Us

Serves as the lead for KHC West Geo Region Field Sales team with direct responsibility over the development of the team, annual strategic joint business plans, execution, and relationship development with multiple customers. Also responsible for end-to-end P&L management, inclusive of forecast accuracy and trade management. Leverages strong cross-functional team connectivity and works very closely with the HQ Business Unit, Field Sales, Category Leadership, Finance, Supply Chain and Shopper Marketing teams. Heavily engaged with the Field Customer Sales team to provide on going guidance and direction to ensure the flawless execution and delivery against the annual business plan.

Chicago, Il, Us

Led Sales Strategy and Planning for Condiments, Meals (Center Store and Frozen), Coffee and Food Service categories. Responsible for P&L, driving top-line revenue growth, optimizing trade and other strategic initiatives for profitable growth. Created and sold in plans for distribution of new and existing items, pricing, promotions and merchandising. Partnered closely with retail partners to build programming and execution plans that drove share, profitability and category growth.

Chicago, Il, Us

Led Sales Strategy and Planning for Condiments, Desserts, and Food Service categories. Responsible for P&L, driving top-line revenue growth, optimizing trade and other strategic initiatives for profitable growth. Creates and sells plans for distribution of new and existing items, pricing, promotions and merchandising. Partners closely with retailers to build programming and execution plans that drive share, profitability and category growth.Key Achievements:• Delivering 2021 revenue growth of +10% and profit growth of 5% vs. 2020 while simultaneously optimizing Trade spend by -16% and successfully navigating severe Supply Chain constraints across several key categories. • Successfully led the implementation of a new internal in-store asset forecasting and tracking process to dramatically improve forecasting accuracy and retail execution, while substantially reducing KHC waste.

Chicago, Il, Us

Led Sales Strategy and Planning for Beverages, Snacks and Dessert categories Responsible for P&L, driving top-line revenue growth, optimizing trade and other strategic initiatives for profitable growth. Created and sells plans for distribution of new and existing items, pricing, promotions and merchandising. Partnered closely with retailers to build programming and execution plans that drive share, profitability and category growth.

Atlanta, Ga, Us

Finance and Revenue Growth Management team lead for the Target team. Provided thought leadership for account team in shaping direction Coca-Cola takes with the customer in regard to planning, pricing and trade management. Led development of comprehensive multi-year & annual price package plans. Worked with Trade Spend Optimization team to implement the trade spend optimization principles within customer plan. Stewardship of performance management routine for account leadership team. Provided perspective on pricing & promotional ideas for gap closure vs. plan. Partnered with Sales Leadership & Finance on determining incremental trade investments and pricing exception requests for account base. Franchise Leadership role in gaining alignment for price/package/promotion plans across system bottling partners.

Minneapolis, Minnesota, Us

Revenue Management Strategic lead for North American Cereal, Snacks and Canada Operating Units totaling ~$6B in net sales annually. Partner with Operating Unit Senior Leadership to execute initiatives driving revenue and profit via pricing, trade spend / terms, mix management, and pack price. Primary objective is to bring revenue management processes, tools, and capabilities to bear to help P&L owners drive results.

Atlanta, Ga, Us

Provide extensive analytical, conceptual and quantitative problem solving support to drive understanding of trends and competitive dynamics while deriving implications for Coca-Cola’s North America business unit. Provide and support thought leadership for strategy development efforts which include annual and multiyear opportunity identification and prioritization. This work supports the efforts of the planning and strategy community and guides the Executive Leadership Team decision making process.Key Achievements:• Led a joint Coca-Cola Company and Coca-Cola Bottler opportunity mapping charter work stream to develop the capabilities of the planning community to accurately predict and forecast emerging trends within the beverage industry, developing a suite of tools and defining processes to identify and prioritize growth opportunities to formulate and optimize multi-year business strategy.• Conducted and commercialized a post-recession macroeconomic recovery analysis identifying rates of recovery among ethnic and socioeconomic cohorts. Insights were a primary input into the CCNA multiyear growth strategy planning process.

Atlanta, Ga, Us

Supported the National Customers Sales planning team on key analysis projects as part of the annual planning process. Responsible for the development and execution of any National Retail Sales specific reporting requirements. Facilitated the business process and created a suite of tools to enable joint planning between bottler and national customers, including Walmart and Kroger. Analyzed all reports, delivering executive summaries with key insights and implications along with possible solutions to gaps in business plan. Subject matter expert across a broad array of commercial and proprietary information systems.

Atlanta, Ga, Us

Identified, articulated, and commercialized key category growth strategies and opportunities to maximize retailers’ category growth potential and create value for The Coca-Cola Company. Transformed insights into action by generating growth ideas aligned to Coca-Cola strategic imperatives and sales objectives. Stewarded strategies to both internal and external clients.

Atlanta, Ga, Us

Provided on-site business consulting, analytics services and retail category management thought leadership for the 7-Eleven Global Account Team. Partnered with senior management at The Coca-Cola Company and 7-Eleven to surface competitor, retailer and shopper insights that drove marketplace successes. Identified and tracked emerging markets and shopper trends that were leveraged to build product distribution, quality of shelving and merchandising, and sophisticated pricing plans to improve TCCC’s global sales performance.

Bs, Management And Computer Information Systems

Mba, Marketing Research And Analysis