Erik Schmitt Email & Phone Number

Los Angeles County, California, United States

Greater Los Angeles Area

Creative Director working across and overseeing Xbox and Xbox Game Pass global social channels.

Pasadena

-Creative lead, strategist and director for Xbox Game Pass social channels-Lead social channel launch Xbox Game Pass and Xbox Game Pass for PC social channels -Established voice and tone of Xbox and Xbox Game Pass social chanels-Responsible for leading and managing creatives and establishing overall creative direction -Optimized creative for maxium social.

Pasadena

Associate Director of Creative Strategy for Xbox and Microsoft's Mixer. -Lead and gave guidance for Xbox brand's overall social approach, voice/tone, and playbook for 2018-Strategy and creative for social camapigns for titles like Destiny 2, State of Decay 2, and Far Cry 5-Lead strategy and creative for Microsoft Mixer's top performing God of War.

Pasadena

MINECRAFT:Lead engagement, content and creative strategy for Minecraft, one of the world’s largest games.Social media playbooks for social channels. Created Minecraft’s most engaged post organically. SONIC THE HEDGEHOG:Lead content strategy and creative direction, creating viral content to maximize engagement and shareability while maintaining positive.

SONIC THE HEDGEHOG:Lead content strategy, creative direction, copy and account management for Sonic the Hedgehog’s social channels. Sonic’s Twitter following doubled organically based of the content being posted and quickly became one of the most well-known brand accounts on the platform. Concepted and developed viral content that landed organic features.

Developed content strategy and creative executions based off insights to boost engagement for EA’s Battlefield and Origin and SEGA’s Sonic the Hedgehog. Creative direction and content strategy for Ayzenberg's social media marketing. Created successful content strategies to improve the agency’s presence and perception online.

Los Angeles

Formed Musiqbox, a platform for live streaming concerts. Responsibilities included: Artist and label outreach, PR, team management, business development, marketing strategy, and strategic deals. Notable collaborations include: Hopsin, UItra Music’s Rebecca and Fiona, Scarub of Living Legends and Rass Kass.

Interacted, moderated and engaged large-scale online communities on behalf of some of the biggest brands in gaming including EA Sports, Battlefield, Mass Effect, Sim City, Dead Space, EverQuest, Dead Space, and Need for Speed.Trained additional community operative team members on best practices, reporting, writing copy, and brand tone.

Bachelor Of Science - Bs, Entrepreneurship

BS in Business Entrepreneurship. At SFSU, I graduated from the toughest business program: entrepreneurship. Coursework included marketing.

High School Diploma