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Seasoned Marketer with broad experience across various industries, including Media Sales & Strategy, Automotive, Retail, QSR, CPG, Spirits, Financial Services, SaaS Platforms, Gaming, Tourism, ISP/Telecom, Luxury, B2B, and Non-Profit. Held senior leadership roles, including Vice President of Automotive at iHeart Media and Regional Client Director of Automotive Partnerships at Ampersand. In addition, to leadership positions at various advertising agencies, such as Group Account Director at kbs+ and Arnold Worldwide. Strong track record of improving client revenue and profitability and implementing new processes and strategies to increase operational efficiency and revenue.Category ExperienceRetail, QSR, Non-Profit, New Business, Automotive, Financial Services, SaaS Platforms, Gaming, Tourism, ISP/Telecom, Luxury, B2B, Account-Based MarketingBusiness Categories Include:B to B, B to C, Automotive, Consumer Goods, Entertainment, Financial Services, Food & Beverage, Gaming, Tourism, ISP/Telecommunications, Non-Profit, QSR (Quick Service Restaurant) and Retail.Marketing Experiences Include: Account-Based Marketing, Digital (Programmatic, Behavioral, Search, Contextual, Predictive Modeling – Media and DemandGen Creative), International & National Marketing Communication (Business to Business and Business to Consumer), Advertising, Brand Strategic Development, Data Strategy, Data Implementation, Public Relations, Budget Development, Allocation and Management, Personnel Supervision and Development, Quantitative/Financial Analysis, Contract Negotiation and Pro-Active, Entrepreneurial Work Ethic.
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PartnerMobile MarinaNew York, Ny, Us
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President, GrowthJmg Marketing Nov 2023 - PresentNew York, New York, Us -
OwnerCoastlines Charters Jul 2023 - PresentSt. Pete Beach, Fl, Us -
Vice President, AutomotiveIheartmedia Sep 2021 - Jul 2023New York, Ny, UsAmerica's #1 Audio Company with Broadcast, Podcast & Digital Audio, Events, Influencers & CreatorsDevelop and own Client and Agency relationships to drive revenue across the iHeart enterprise with East Coast Automotive OEMs and those accounts identified as emerging.Evangelize audio within the category with Client and Agency partners and work with iHeart Sales and Marketing leadership to optimize our approach based on marketplace feedback.Collaborate with Marketing, Research, and Planning teams in developing proposals and customized programs.Formulation and maintenance of Client Account Strategy Plans aimed at growing revenue specific to my accounts; maintained tracking via Salesforce. -
Client Director, Automotive Partnerships (Formerly Ncc Media)Ampersand Jan 2019 - Sep 2021New York, Ny, UsCox, Comcast & Spectrum Joint Venture, where I determine, develop, and present opportunities for shifting clients from demo-based media buys to audience-first engagement.Created and defined process for Auto Team engagement within Ampersand Sales Structure, including MVPD Partners, Local & National Sales & Data Partnerships.Coordinate with external (MVPD) and internal constituents (Sales, Data, Research, Operations, Product, Marketing) to present incremental growth opportunities based upon a foundation of data and insights. Collaborated with Product Develop & Marketing, Data Partnerships, and Data Insights to provide use case examples refining AND Platform offering.Identified as the Auto Team SME for Data definition, utilization, and insights, driving the 2021 Automotive Team Strategic selling proposition. -
Group Account DirectorBlink Worldwide 2016 - 2018South Norwalk, Ct, UsBusiness-to-Business Sales Consultancy, where I oversaw all client relationships through direct and indirect interaction, resulting in increased annual revenue by 177%, and profitability by 67%. Executed client shifts in communication from Product to Value-based selling.Instigated new business opportunities via strategic partnerships in Brazil, Mexico, Canada, and Eastern Europe. -
Group Account DirectorKbs (Kirshenbaum Bond Senecal + Partners) 2015 - 2016New York, Ny, UsClients: BMW NA, TE (TYCO) - Global - Automotive, Luxury, Digital, B2B, Retail.Business to Consumer Advertising Agency, served as business lead for Tier 1 & Tier 2 MarketingRevamped the company’s retail automotive marketing direction to focus on consumer data and applied it throughout the sales cycle. Created operational efficiencies, process development, and organization.Led an account team across traditional, digital, and CRM platforms.Introduced digital transformation to a stagnant account.Assisted in transitioning communication from a product-based direction to a Value/Lifestyle focus. -
Vp Marketing DirectorArnold Worldwide 2014 - 2015Boston, Ma, UsClients: Volvo Trucks, Safe Horizon, Sanofi/Regeneron - Pro-Bono, B2B, Digital, TraditionalBusiness to Consumer Advertising Agency, serves as the business lead for multiple clients.Developed and implemented process, increasing account profitability from -5% to +57%.Produced multiple campaigns for individual product and service launches, including strategic positioning, creative development, production, execution, and deployment.Led account discipline for a Pro-Bono project resulting in 44 million impressions: doubling the client’s donations.Led a team focused on digital (predictive modeling and programmatic) segmentation, audience sizing, customer personas, and profiles by providing positioning, research, communications planning, content development, real-time marketing solutions, and business insights.Special recognition: Volvo Trucks - Best Sales and Market Share since 1981. -
Vice President, Regional DirectorAgency 720 2010 - 2014Detroit, Michigan, UsClient: Chevrolet - Migrated the book of business from an incumbent agency to a new agency, merging two companies (IPG and Omnicom) into one.- Streamlined communications and improved coordination between national, regional and local marketing entities.- Acted as Communications Planner; managing a team of inter-disciplinary professionals (Account, Creative, Interactive, Social, Media, Planning) with an annual marketing budget exceeding $92mm.- Developed and implemented a Digital Ecosystem focusing on Behavioral Targeting and Predictive Modeling, across the Chevrolet Enterprise with support from all stakeholders.- Changed the philosophy from a TV-First planning to a Customer (Digital) Centric approach while simultaneously monitoring and targeting increased BDI/CDI. -
FounderErs Services 2009 - 2012Independent Consultant and Marketer.Acted as out-sourced, internal Marketing Communications department for Start-Up’s and established companies with global presence
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Director Of MarketingPush. 2006 - 2009Orlando, Fl, UsDirector of Marketing/New Business- Designed, implemented, and facilitated annual marketing plan and operations budget for the Agency.- Supervised Agency’s RFP protocol process including soliciting RFPs from desirable prospective clients/consultants and writing proposals. - Developed and administered CRM database communications for clients and prospects.- Directed Agency’s interactive/social media marketing efforts. -
Vp Managment SupervisorLowe Worldwide Aug 2004 - Jul 2006London, GbAccount ServicesClients included GMC Truck (GM Auto), EarthLink (ISP/TelCom), Light of Life (Non-Profit) MassMutual, & Smokey Bones -
Sr. Account ExecutiveZimmerman Advertising 2003 - 2004Fort Lauderdale, Fl, UsNissan Northeast Regional Advertising -
Sr. Account ExecutiveZimmerman Advertising Jan 2000 - Dec 2002Fort Lauderdale, Fl, UsVarious Retail Clients throughout the United States
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Account ExecutiveFahlgren 2002 - 2003McDonald's Franchisee Owner/Operator Coop Advertising
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Director Of OperationsFsview & Florida Flambeau Jan 1997 - Dec 2000Us
Erik S. Skills
Erik S. Education Details
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Florida State UniversityBusiness & Marketing -
Crummer Graduate School Of Business At Rollins CollegeProfessional Mba
Frequently Asked Questions about Erik S.
What company does Erik S. work for?
Erik S. works for Mobile Marina
What is Erik S.'s role at the current company?
Erik S.'s current role is Partner.
What is Erik S.'s email address?
Erik S.'s email address is es****@****ces.net
What is Erik S.'s direct phone number?
Erik S.'s direct phone number is (203) 956*****
What schools did Erik S. attend?
Erik S. attended Florida State University, Crummer Graduate School Of Business At Rollins College.
What skills is Erik S. known for?
Erik S. has skills like Marketing Management, Direct Marketing, Media Buying, Social Media, Online Marketing, Brand Development, Digital Strategy, Corporate Branding, Account Management, Relationship Marketing, Market Planning, Mobile Marketing.
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