Strategic leader driving organizational growth through brand development, customer journey optimization, and marketing leadership. As Member of the Leadership Team at Semler Mobility, I lead the marketing team and play a key role in building and implementing the Semler Mobility brand—an ongoing journey to establish a strong identity for our car dealership network that delivers value to customers both in their relationship with us and in their everyday life with their car.With a focus on aligning brand strategy with customer needs, I leverage insights and feedback to create meaningful experiences that enhance loyalty and trust. My work bridges strategic branding and operational execution, ensuring sustainable growth while fostering connections that matter to our customers.