Responsible for designing and driving all Marketing Programs for VMwares End User Computing/Mobility business across EMEA. Responsible of the implementation of programs across EMEA including the Partner Ecosystem (Channel, OEM, Alliances, System Integrator’s and Service Provider’s).

Responsible for identifying, developing and executing Pan EMEA partner marketing programs. The objective to drive revenue together with VMware’s channel partners (both two tier distribution and OEM partners) targeting VMware’s T4 customer segment. The Segment represents 40% of VMware EMEAs business and includes more than 20.000+ solution providers. My task includes successfully implementing channel programs to increase transactional business, drive demand generation programs to acquire net new customers and channel enablement, to foster competence and developing skill sets within the VMware partner community.

Accountable and responsible for VMwares Volume/SMB Channel marketing in EMEA. Driving market planning, definitions of goals and objectives, responsibility for developing strategy, channel plans, marketing activities and materials etc. Together with Sales define GTM model and recruited an additional of 10000+ channel partners to VMware’s channel program.

Regional Marketing Manager, Nordics and BeneluxDriving market planning to setting goals and objectives with sales team to reach a 100% YoY growth. Market plan consist of VMware championed activates such as brand building and demand generation, target marketing activities as well as mechanical 2 tier driven coop activities in sales channel, in order to building pipeline in Siebel CRM. Develop communication concept and moving messaging from product focused into business benefits. Leveraging 3 tier channel model. Special achievements• Revenue growth Q3 143% YoY Benelux, 78% YoY Nordics• QoQ 2007 – +101%• Awarded “Newbie of the Year”- 2005, and “VMware Special Achievements 2006”

Member of the board of this beatiful company. A sofa, a need, an opportunity, turned into a real company.Http://www.bemz.com

Management consulting (strategic/tactical/practical) with a focus on marketing, sales and business development. Development of marketing strategies, plans and activities. Developing business plans, business development plans and partnership plans for media, telecom and IT companies.Projects• For a European virtual wireless broadband and mobile operator, develop and implement business, marketing and sales strategies. Developing and negotiating of business relationships. Developing the product and pricing model.• On behalf of a Nordic WiFi Infrastructure company, developing brand image, marketing/pr plans, establish and repositioning into a new market segment. Developing sales process and channel programs.• For a Swedish broadband and telecom company, develop core product differentiation, brand and image, and marketing support for sales organisation

Drove company planning, direction and vision. Strategically responsible for direction of some of Scandinavia’s/Sweden’s largest corporate brands such as Coop/KF, Saab Automobile, Wyeth Lederle, Becel, Manpower.Developed and drove new business activities including sales, marketing and customer presentations.Member of the strategic work group for El-Giganten and SAS. Responsibility for the day-to-day operations and a $6M budget.Part of the Lowe & Partners Nordic management group.Management of 50+ people.Special achievements• Sustained high profitability (>30%) in an imploded market.• Implemented a new business model as well as a new project management process.• Won new clients such as Manpower, Coop and Eniro, as well as Saab Automobile account for the second time.• Member of the Lowe pitch team, pitched Hi3G, MyTravel and others

Marketing Manager & member of Nordic Executive Team, NordicsGuardian of the Apple brand in Nordic market.Development and execution of marketing and sales strategies & tactics within international team.Defined and implemented product strategies to enter the consumer channel, including business development activities such as the development of a Mac ISP (TeleNordia). Drove segment marketing including B2B (Design/Multimedia) and consumer markets. Developed relationships and marketing programs with Nokia and Sony among other partners.Worked closely with Apple sales manager to ensure that marketing activities supported sales goals.Responsible for definition of PR, channel marketing, coordination and implementation of European programs.Managed business relationships with key customers.Implementation of the Apple Web store in Nordic..Member of the European Marketing Council.Special achievements• Managed a $5M marketing budget.• Re-entered the Swedish “Top 5 computer brands-list”.• Re-entered the Swedish consumer channel with the iMac and iPod. Developed an Mac ISP relationship with TeleNordia • Managed a marketing and product team of six employees.• Recognised and awarded “Very compatible person” by other Nordic countries

Responsible for coordination and implementation of European programs in the Nordic Markets.Driving force behind European Publishing Team initiatives and Pan-European marketing activities. Built and developed channels for the Publishing Industry in Nordic Markets.Responsible for coordination of advertising and public relations programs including planning of trade shows and special events.Developed strategies and programs for Apples position as the Internet leader.Special achievements• Built a successful Nordic segment marketing team managing clients for $40M/year.• Developed Program to leverage and integrate Pan-Nordic knowledge and experience. • Assisted Aftonbladet to launch their Web services.• Awarded a Golden Apple for Sales and Mktg person of the year.

Developed a System and Needs Analysis for the Editorial and PrePress Departments in order to evaluate the viability of desktop technology.Successfully recommended implementation of Macintosh Desktop computers.Set up and supported Desktop Publishing Departments for all Bonnier magazines.Trained all editorial staff in use of desktop publishing production systems.Provided computer graphics consulting services to other newspapers, and magazines in the Bonnier Group.Integrated desktop department to high-end CEPS systems.Special achievement• Implemented IT to created new work processes which for one magazine alone saved $5M in two years. • Awarded a Bonnier Award for Special Achievement.