Art direction Design Ui design Concept design

At Rebtel I had a wide range of design assignments and improvements on my plate. The majority of projects were focused around consumer and experience design. Based on analytics and A/B testing new and improved designs were being created to generate conversion, but also to improve the user experience and simplify site navigation. Rebtel is a global company and I worked on design projects for rebtel.com covering all parts of the world.

I was the first digital designer to be employed in-house for Samsung Nordic. Being first was equally challenging and rewarding as the variety of work was massive and included everything between idea, to concept and design all the way to implementing in to the content systems and follow up together with the rest of the digital team. I was responsible for the development of guidelines and creation of digital production tools and frameworks in order to both improve daily work, but also to increase in-house production in all areas from digital to print. I was instrumental in the development of new design frame works and digital marketing solutions that was widely appreciated and two of them was later awarded global best case and are now standard in global flagship launches.

Graphic design, Digital production