Driving eCommerce growth for multiple distributed brands in the powersports and automotive aftermarket through website, marketplace, and social sales channels. Managing e-commerce stores on WooCommerce, Shopify, eBay, Amazon Vendor Central, and Amazon Seller Central, along with performance marketing and email marketing campaigns to drive new traffic, subscribers, and sales to our brands in multiple countries. Acting as Product Manager and lead Performance Marketer for all Direct to Consumer (DTC) and Business-to-Consumer (B2C) channels at Brown & Watson, International's USA Division, a part of GUD Holdings Limited (ASX: GUD).Current projects include:- Leading a cross-functional, international team to scale DENALIelectronics.com eCommerce sites to fulfillment locations in five countries with localized languages, currencies, sale prices and promotional programs.- Expanding social media advertising to reach new potential customer audiences based on demographics, interests, and online behavior.- Identifying new technologies and tactics to increase digital marketing audience reach.- Developing business cases for implementing new DTC campaign types.- Implementing SEO and SEM audits of existing websites to improve monthly sessions.- Benchmarking digital marketing efforts against global leading competitors and identifying opportunities for improved placement in target markets.

Managed Vision X's North American e-commerce and power sports division, including the DENALI Electronics, Twisted Throttle, DrySpec, and Big Red brands.Coordinated integrating Rhode Island team members into broader Vision X team based in Washington. Consolidated e-commerce connections for Vision X, Twisted and DENALI stores to Channel Advisor for scalability. Developed marketing strategy for Vision X to enter the USA Overland segment and expand within the USA SxS market. Directed re-launch of existing websites with updated SEO, paid search, affiliate, and ambassador programs. Founded BWI’s e-commerce council to share strategy and tactics across business units. Launched websites for three new brands being brought to North America by Vision X’s Australian parent company, BWI. Currently managing Rhode Island product development and distribution facility, e-commerce stores across multiple brands on WooCommerce, Shopify, eBay, and Amazon, and motorcycle/powersports category sales and marketing efforts.

Founded in 2010, DrySpec was founded after years of trying to find a 100% waterproof, submersible packing system that could be securely mounted to our motorcycles and would keep our gear dry even during river crossings. We developed mil-spec hard cases, textile drybags with rigid structure, and vehicle-specific quick-release mechanisms appropriate for motorcycles and 4x4s. We also developed ways to adapt these same products for use when camping, hiking into the backcountry, or spending a day on the water kayaking.DrySpec is made in the USA and utilizes a mixed go-to-market strategy including B2C direct e-commerce sales via Shopify, Amazon and eBay, dealer-direct sales within the USA and Canada, and event-based ambassador marketing.All products are conceived and designed in our idea lab in Exeter, Rhode Island with a consumer-centric enthusiast focus. DrySpec owns several utility patents on the unique selling propositions of our products.DrySpec was acquired by Vision X Lighting in June 2022.

Developed a vehicle-specific, plug-n-play LED lighting and visibility brand for motorcycles utilizing a “go-fast” product launch strategy incorporating the use of direct B2C e-commerce, eBay and Amazon marketplace sales, domestic dealer-direct B2B wholesale, international B2B distribution in 40+ countries, social media influencers, and event marketing. Displaced global existing market leaders to become the top brand of high-performance auxiliary lighting within the motorcycle market. Led company to acquisition by Vision X Lighting in June 2022.---------------DENALI was born from TwistedThrottle, a motorcycle accessory distribution company. By 2008, TT had hired a designer to extend the application ranges of its core brands. In early 2009, TT began developing its own light mounts and wiring instructions seeking to deliver a vehicle-specific "complete solution" under its own brand: DENALI Electronics.DENALI’s first products were launched in January 2010. The small LED lamps and fender mounts were smaller, more waterproof, easier to install, and more powerful than the alternatives available for motorcycles at the time and were an immediate hit. Over the next few years, DENALI developed complete vehicle-specific wiring and mounting solutions for nearly all street and adventure motorcycles worldwide.In 2017, CANbus wiring was becoming more commonplace on motorcycles and eliminating the ability to use conventional wiring systems. In response, DENALI partnered to co-develop the CANsmart controller: the first motorcycle-specific electrical accessory controller that utilized CANbus signals from the motorcycle's original buttons to control aftermarket accessories. The CANsmart became the "hub" of a growing product family including lamps, horns, mounts, and plug-n-play controllers... none of which required electrical tools for installation.DENALI began development in the Overland and SxS markets in 2021 and was acquired by Vision X shortly thereafter in 2022.

- Founded a multi-brand specialty online retail company with a 40+-person team in the adventure and sport motorcycle industry segments focused on vehicle-specific bolt-on accessories. - Created and managed the UX of multiple digital sales channels on WooCommerce, Magento, Shopify, Amazon Seller Central, Amazon Vendor Central, and eBay utilizing a NetSuite ERP and Channel Advisor back end.- Led event and digital marketing efforts to build brands, including creative direction of 250+ page annual print catalog, multiple websites, Amazon stores, social media channels, tradeshows, and other integrated marketing efforts.- Developed an in-house content marketing team to grow owned and distributed brands.- Sourced, category managed, and brand managed diverse, complex product lines from curated suppliers from around the world.- Directed prototyping and development of white-label and house brand products.- Utilized contact network to develop domestic and international wholesale distribution channels.- Acquired and managed a wholly owned subsidiary in Canada in increase market penetration.- Created in-house contact center and managed customer service and tech support team interactions via chat, phone and email.- Led company to acquisition by Vision X Lighting in 2022.

Served as a "translator" amongst lawyers, engineers, regulators, property developers, and entrepreneurs, aiding them to find a mutually agreeable path forward. Negotiated required remediation and compliance steps with environmental regulators. Managed site remediation of contaminated brownfields, including gasoline stations, military facilities, and underutilized industrial properties. Prepared Title V air permit applications and compliance analysis. Analyzed lab and field test results and recommended remedial and investigative actions.

Played trombone in Midnight Hour, a 9-piece Philadelphia-area party band, at night clubs and weddings. Transcribed and arranged music for classical quintets and jazz and rock horn sections.

Owned and operated a College Pro Painters franchise in Norwalk, CT. Operated three residential exterior home painting crews during the summer; traveled home from college at the University of Delaware during the spring to cold call, estimate, and close jobs for the following summer.