Guide for backcountry skiing, alpine climbing, alpine running, hiking/trekking and camping. Avalanche educator for recreational level courses, partnering with the American Avalanche Institute.Office/admin management for bookings, digital marketing for online presence, AM forecaster. Certified Assistant Ski Guide & Apprentice Alpine Guide via American Mountain Guide Association.

Preferred industries: local mom & pop businesses, outdoor recreation, information technology.Services performed: project management for website launch or redesign, copywriting, content management, social media management, creating and managing email marketing systems and workflow, paid advertising services across all platforms (Google Ads, Facebook Ads, etc.).

Absorption of previous role in addition to management of brand and product development, incl. implementation and fulfillment.

Project manager for HelpCloud launch. Responsible for development and management of all things marketing and brand related (carrying over my previous tasks from My Fast PC). HelpCloud is a niche specific website and search engine, focusing on tech resolutions with supplemental tech support services. Key tasks and responsibilities:• Management of all marketing projects and respective team members• Creation and management of campaigns on: email, social media, PPC, SEO, website • Collaboration with in-house YouTuber focusing on channel growth and reach• Partner, vendor, and affiliate management

Current tasks:• Manage all PPC campaigns, including Google Ads optimizations and respective landingpages• Manage and create demand generation campaigns• Manage and create all marketing and transactional email campaigns• Manage social media, website, and content creation teams• Research and development for forthcoming new product(s) and website updates and launch• Relational management with major vendors and B2B marketing software• Monitor and optimize brand's digital footprint• Social listening and respective research

This position calls for creative foresight with the intention of implementing new strategic actions as well as the use of research and analytic capabilities with meaningful evaluation and reporting.In direct collaboration with the owners and Managing Directors, tasks include:research, strategic planning and execution, budgeting, monitoring, analysis and evaluation of company's online presence as well as job posting channels' strategic, technical and contractual measures and results. This involves extensive work with our website's conception, optimization and realization (via Typo3 CMS), SEO/SEM tools, Google-Search Console, -Analytics and -AdWords (certified), Bing WebMaster, Bing Ads, indeed PPC, social media platform manager, SQL via our customized ATS and Excel. I define, track, analyze, evaluate and report metrics of digital resources and applicant attraction via digital means.. This enables me to have scheduled and spontaneous exchanges with colleagues in order to guide in the discussion, strategic planning and reporting of customized campaigns utilizing our tools to focus on reach for a variety of demographics.As this position is new to the company the position also requires the necessary research and planning to create a lasting and dynamic in-house strategy for the aforementioned tasks.Long-term projects:• Relaunch www.adesta.de (January - August 2016)Served as intermediary between internal editorial (content) and technical teams, management and website development company. My involvement included having a comprehensive understanding of all planned strategies and tasks; administrative, creative and technical alike. My specific tasks included the design, functionality and technical interfaces of our search engine, job portal, job postings and application process, as well as, UXD for the entire website. • Research and English translations for various confidential proposals for international ITBs

• Internal processes development and optimization• Job postings realization, management and SEO• Quality control and processing of employee documents• Miscellaneous administrative duties• Regular and advanced use of Excel, Visio, PowerPoint, and Microsoft Word • Regular and advanced use of SQL via company's personalized ATS (applicant tracking system)Additional long-standing tasks: • Development and management of company’s Twitter account (November 2014-present)• Regular translating/proofreading of documents English to German and German to English (December 2013-present)• Development and teaching of an internal business English course (May 2015- May 2016)

Adjunct Instructor for the following courses: Sociocultural Anthropology, Biological Anthropology, World Prehistory• Performed 21 credit hours of university level instruction• Created unique classroom environment with focus on participatory democratic class organization• Responsible for exam and curriculum construction, grading, and facilitating class