Help create the most versatile and durable safety products on the planet.

Founder, technology/algorithm/system/data scientist architect and patent creator.GETTER gives companies proactive access to competitor marketing and customer communications to understand and transform it into omni-channel intelligence. We think of ourselves as the pioneers of Competitive Intelligence & User Engagement, because we are really the only company in the marketplace to do it using our patent-pending Personalyics. We gather customer engagement data by becoming the customer, through our industry first artificial intelligence and persona-based behavior recipes. This technology gives companies immediate access to constantly evolving competitive and market data in real-time, allowing them to maintain an ongoing edge over competitors in their marketplace.

Refined web strategy multiple internet properties. Responsible for increasing customer acquisition, building retention/loyalty programs, and improving the website customer experience while driving sales and profit. Constructed new measurements and efficiencies to more quickly identify ROI on all channels, allowing for a more rapid reaction to trends and on-site behavioral changes. Involved in creation and execution of successful multi-channel customer experiences, all consumers facing content (Web Design, SEM, SEO, Affiliate, Social, UX Optimization, Analytics) as well as CRM behavior and multi-touch emails. Utilizing customer behavior analytics, website optimization, conversion analysis and usability research, instituted several new site designs resulting in increased AOV and conv rates. Launched customer loyalty, in-house rewards program resulting in deeper demographic insight resulting in user tailored marketing campaigns. Expanded brand reach to new marketplaces and marketing/media channels as well as refined the overall customer relationship strategy. Responsible for most of the technology partners research, planning and implementation process while always keeping the customers experience top of mind.

Directed consumer brand ecommerce sites over-all interface strategy and multi-channel e-commerce together with site design, usability, merchandising, social media and content initiatives. Work closely with partner companies for development recommendations, as well as product road map influencing of nationally recognized tools. Also responsible for direct marketing initiatives using site analytics, SEO/PPC, direct marketing and creative services.Senior online marketing professional with expertise in multi-channel e-commerce, program development and management. Managed high growth, high visibility programs,delivering successful, measured results in multiple start-up environments. Outstanding relationship management, marketing measurement, planning, and analytical skills.

Responsible for all Web, SEO, SEM, Pay-Per-Click marketing, advertising and analytics within 2 separate web sites. Point of contact for executive team for all development efforts with participation on all Web related teams and personal involvement within the ASP based eCommerce environment. Managed the Web Development department both on the programming side and creative. Managed the Web team and insured that the priorities and long term goals set by the Executive Team were being met and communicated with the advertising and marketing staff.

To be a developer in the late 90's was like building a city in the 1700's. The tools were primitive, communication took place via IRC, ICQ, Newsgroups and other various ultra-flaky systems and my lovely P 100mhz + 20" CRT monitor took up half my room. My official career began as a Graphic Designer / 3d animation but quickly moved into web design and deployment. A few of the more memorable projects:- Developed ecommerce website which allows enterprise/commercial clients to upload full-scale 3d designs which were quoted, converted, and printed all with a simple easy-to-use workflow.- Branding, logo designs for various Restaurants, Clubs, Organizations, etc- Created a few 3d-short's (3d studio max) which used various animation techniques and real world physics - Part of the original group of "mods" for Counter Strike (originally a mod for Half Life the game) created with the help from Minh "Gooseman" Le and Jess "Cliffe" Cliffe

Sr. WebSphere Applications Developer at Highsmith, Inc., 50+ million dollar leading distributor of supplies, equipment to libraries and schools. Designed and implemented crucial web based applications creating higher conversion rates and AOV, new web-based revenue channels while increasing customer engagement and lowering bounce rates. Designed and built web applications using IBM WebSphere Studio Application Developer (WSAD) using business, functional and technical requirements for complex J2EE architecture and development including Servlets, EJB's, and JSP’s. Designed the and implemented Endaca e-Commerce Guided Search and Navigation using new UI layouts allowing new opportunities for dynamic merchandising and better UX. Lead the development and implementation of new micro-site targeting national libraries resulting in 2+ million dollar revenue within 1 month of launch. Worked closely with designers on user experience designs using analytics to drive business related decisions and improved site efficiencies.

• Responsible for client management (interact with vendors, Business Partners, customers & end-users).Involved in SDLC development, migration & maintenance of applications. Duties also include architecture planning, EAI, quality assurance & review.• Web Applications development using JavaScript, ASP, HTML, DHTML and Java.• Responsible for designing an OS independent Web Based manual that could be implemented with little or no IS help, while ensuring to allow for easy customer modifications.• Designed and Implemented JavaScript based Search Engine for compatibility with all OS’s including Mac OS, Windows (95-2003) and Linux.•Created applications using .NET for easily modifying search results/query’s as well as a custom XML editor for effortlessly making changes to the core functions of the manual.• Developed specifications and plans for forthcoming upgrades and new releases