Erik Thompson Email & Phone Number

Brea, California, Us

Lead advertising and public relations, including strategy, creative, media, content marketing, social media, digital, and sponsorships. Influential leader behind modernizing the advertising and PR functions, elevating the level of creative, and identifying and deploying new technology to track, measure and optimize marketing communications programs. 1. Lead initiatives that have grown brand awareness every year for the past nine years, despite being outspent by as much as 60 to 1 by our competitors. Strategies include leveraging marketing spend to broaden campaigns through partnerships and influencers; creating targeted, data-driven content streams; securing strategic partnerships; identifying trending topics and developing earned media plans to take advantage of these trends; and testing and optimization.2. Develop marketing and communications strategies critical to company’s success. Effectively combine upper funnel content tactics with lower funnel response media (e.g., SEO, content streams, story development, TV, digital video, social media, influencer campaigns and proactive media outreach).3. Generate $250MM+ in sales revenue per year by developing carefully crafted strategies that feed the company’s direct sales channel. Increased year-over-year revenue by 22.5% in 2019 and 6.2% in 2020, the 9th straight year of multi-million dollar revenue growth for the company’s direct channel business. 4. Build and nurture high performing teams comprised of internal resources, cross-divisional teams and external agencies. Creativity and teamwork are encouraged by continually fostering a collaborative, non-competitive environment where everyone openly shares ideas to grow Mercury’s business.5. Generate 1+ billion impressions per year through earned media placements, content marketing campaigns, and co-branded original content series, such as the Mercury Insurance Concert Series on Fox and My First Car series with the Anaheim Ducks and Live Nation Entertainment.

Marketing consultant who developed strategic marketing plans, wrote and designed marketing materials and tools, and helped form teams to address business challenges and support client objectives.1. Grew sales by 33% and improved employee productivity by 38% for Shoei (premier motorcycle helmet manufacturer). 2. Developed marketing plan, tools and systems; sourced and managed vendors; wrote content; and built website enabling Shoei to interact with customers, resellers, and employees.3. Created high-impact marketing plans, website, sales materials, and wrote content to help launch Thinkwell Group’s traveling exhibitions division. 4. Served as a brand advisor for Jurassic Park-themed science exhibit that traveled throughout Asia, including writing and producing a 100-page companion book.

Universal City, Ca, Us

Directed cross-company brand extensions and strategic partnership initiatives that generated new revenue streams and grew established brands. Led and inspired cross-divisional teams of 10-20 members from Motion Picture, Television, Music, Home Entertainment, Consumer Products, and Theme Parks units to collaborate and use a wide range of assets to promote and grow important properties (e.g., Jurassic Park, Classic Monsters, theme parks).1. Generated more than $4.5M in incremental revenue through creation, launch and direction of Jurassic Park Institute (JPI), a multimillion-dollar educational brand extension of the Jurassic Park franchise at zero cost to Universal. 2. Negotiated sponsorship deals to fund JPI’s operational expenses and developed educational materials designed to meet national teaching standards, consumer products, promotions, theme park attractions and a traveling exhibition.3. Generated more than 5 billion impressions in less than six months for The Grinch movie through the creation of a partnership with the U.S. Postal Service. 4. Created Grinch postmark that appeared on every piece of mail in the U.S. over a six-week period, co-branded holiday shipping materials that were available at all post offices, and developed U.S. Postal Service collectible merchandise. 5. Captured millions in sponsorship revenue and $10MM+ in promotional support and in-kind product donations by cultivating new business opportunities/partnerships with Animal Planet, Crystal Geyser, Sun Microsystems, and Xerox.

Universal City, Ca, Us

Directed cross-company brand extension and strategic partnership initiatives that generated new revenue streams and grew established brands. Led and inspired cross-divisional teams of 10-20 members from Motion Picture, Television, Music, Home Entertainment, Consumer Products, and Theme Parks units to collaborate and use a wide range of assets to promote and grow important properties (e.g., Jurassic Park, Classic Monsters, theme parks).1. Generated more than $4.5M in incremental revenue through creation, launch and direction of Jurassic Park Institute (JPI), a multimillion-dollar educational brand extension of the Jurassic Park franchise at zero cost to Universal. 2. Negotiated sponsorship deals to fund JPI’s operational expenses and developed educational materials designed to meet national teaching standards, consumer products, promotions, theme park attractions and a traveling exhibition.3. Generated more than 5 billion impressions in less than six months for The Grinch movie through the creation of a partnership with the U.S. Postal Service. 4. Created Grinch postmark that appeared on every piece of mail in the U.S. over a six-week period, co-branded holiday shipping materials that were available at all post offices, and developed U.S. Postal Service collectible merchandise. 5. Captured millions in sponsorship revenue and $10MM+ in promotional support and in-kind product donations by cultivating new business opportunities/partnerships with Animal Planet, Crystal Geyser, Sun Microsystems, and Xerox.

Us

Developed marketing campaigns and strategies, contests and promotions, print advertisements, and sales and marketing collateral (e.g., sell sheets, promotional materials, sales videos, and sales kits). Performed art direction and oversaw photography. Launched campaigns to promote franchises within Universal theme parks.

Atlanta, Georgia, Us

Managed West Coast publicity and promotional efforts for TBS and Cartoon Network. Partnered with Atlanta-based TBS Superstation, Cartoon Network, and Turner Program Services marketing and promotion teams to create and implement network and series marketing, publicity, promotion, and affiliate campaigns.

Directed the graphics unit for the industry’s top television supplier. Designed and produced print ads, graphic presentations and other collateral materials. Created, wrote, and produced two company newsletters.