Erik Verboon Email & Phone Number

Haarlem Area, Netherlands

Haarlem Area, Netherlands

Responsible for Trade Marketing in all major channels (retail, liquor & specialty stores and on-trade).

Rotterdam Area, Netherlands

Marketing responsible for the Austrian and German market for both branded and customer own brand activities across all (ambient) food segments in which Princes Foods is operating. Evolution of market leading brand in the Austrian canned tuna market Vier Diamanten to all-round canned fish brand, through nationally introduced other (non-tuna) fish products. Introduction of added-value canned tuna products. Responsible for the development, planning and execution of the brand communication plan covering ATL, BTL and PR activity. Development and presentation of category management proposals to key customers to gain/maintain business, together with ad-hoc category analysis and participation in supporting commercial proposals. Development of marketing strategy for new brand launch on the German market. Generation and implementation of annual business/brand plan.

Utrecht Area, Netherlands

Development of category vision for both retail and foodservice channel and carry out the category vision to customers, shelf space management, creation of trade presentations, responsible for trade communication in trade magazines, care for in store communication materials like displays, tastings / trials and trade events, analysis of market data from internal and external sources (SAP / IRI), advise marketing department in the execution of innovation, jointly responsible for channel and category development, analysis of effectiveness of consumer promotions and advise future use of promotion types, collect market information and share the information within the organisation, be the information source regarding trends and developments in the market

Utrecht Area, Netherlands

Manager of a team of one other person (pricing officer), job responsibilities supplementary to responsablilities of Sales Planning as mentioned below. Key user SAP Pricing and SAP Business Intelligence, responsible for correct pricing conditions in SAP, calculation of year-end bonuses, bonus-condition administration, pricing claims analysis and correction

Utrecht Area, Netherlands

Working within 3 Business Units (Health, Premium Taste, Frozen), sales forecasting, delivery performance; supply management with emphasis on availability and shelf-life issues, preside and coordinate forecast meetings, advise in product innovations, give structure to mainly internal communicationflows

Tilburg Area, Netherlands

Production- and capacitymanagement of own production locations (5) within Business Unit Frozen (Beckers); set and keep up the preferred stock levels, discuss with sales planning and production regarding logistical issues / shortages, advise and guide the process around stock levels before and after closure and move of production location

Master Of Science (Msc), International Business

Wset Level 3 Award In Wines And Spirits, Pass With Merit

Swen 3 Wijnbrevet, 9

Business Economics