I joined GMI group to develop and implement a digital marketing & communications strategy and to generate potential leads and nurture existing customers with a well-thought content marketing plan. My main challenges are:- build a strong foundation for digital marketing, including online, search, paid, social media and email marketing - position GMI group as a "trusted advisor" in the world of Microsoft Business Applications (Dynamics 365, Microsoft 365, SharePoint, Teams, Power BI, Power Apps, ...)- create brand awareness for both GMI's solution offering and ready-to-launch solutions - create an optimal customer/lead journey through multiple channels and touch points - deliver content with added value: bring the right message, on the right time, in the right context- bring marketing automation to the next level, by integrating ClickDimensions with CRM software (Dynamics 365 Sales)

Any organization or individual active in the music and entertainment business needs a "backbeat" when it comes to creating a sound digital footprint, now more than ever. Backbeat helps them to maximize the potential of their brand (or band) by smartly making online and social media really work, always in an innovative way. I love to create a strong visual identity that goes far beyond a 30sec video of fame on YouTube. And if they want to tune the right "song" to the right audience, Backbeat can team up with the right professionals to make ambitions come to life... These are just some of the true drivers why I founded Backbeat. See live examples on www.rockschoten.be or www.decorrecties.be. I have a strong B2B background in digital marketing, but I'm a passionate musician with both feet on the ground as well. Interested to partner with me? Just ring. I'll sing (joke).

Tournée 365 is een online platform waarop u concrete scenario’s en oplossingen vindt die uw bedrijf klaarstomen voor de digitale economie. Op verzoek geven onze specialisten professioneel advies en begeleiden ze u persoonlijk.

As a next step in my freelance consultancy activities, I teamed up as business partner with Lemarco, a consultancy and communication agency that helps businesses to bridge the gap between their solution and the market. The key lies in content marketing, from basic copywriting to expert strategy, coaching and trendwatching. My background in digital marketing contributes to deliver a 360 degree business and marketing strategy whenever Lemarco customers need it.

Hired as an external project manager, I took the opportunity to manage both the communication and logistical part of the first Sage DBFACT customer event and turn it into a success. With about 165 attendees at the Ghelamco Arena Ghent (customers, prospects and partners), I helped "Sage Insight 2015" to meet the objectives to offer a platform for professional networking and inspiration. Bringing together expert sessions of Sage leaders with inspiring keynotes of external speakers (Herman Toch, author of "Happy Profit", Jan Vermeiren, author of "Life is a game!" and Alain Hellebaut, CEO MaxiToys Intl. From copy writer to event manager to time keeper and general host, ... it was a fun and meaningful experience to add to my portfolio. www.sageinsight.be

In November 2012, I joined Pintera and reshaped their business strategy to become a real digital marketing player in the world of online agencies. Today, Pintera offers a wide range of digital marketing services and consultancy: build strategies for digital marketing, social media and online campaigns, including design for web, email, mobile, apps, hosting, development and content management. Previously, Pintera was mainly commissioned for digital projects outsourced by Microsoft BeLux and Western Europe. Thanks to a vast team of designers and developers that we have hired, we are able to execute multiple projects for other customers as well. Besides +10 years of experience and professionalism, our main objective is to efficiently meet specific customer demands and manage projects from end to end, small to large, simple to complex.

In this fast-moving (and ever-challenging) world of digital marketing at Microsoft, I took on the role of Digital Lead on a regional level to introduce and shape a Centralized Operating Model for 12 markets in Western Europe, delivering high quality digital services on an area level. With contracted vendors and agencies, I helped to maximize the basic offering of digital services on core websites (Homepage, Downlad Center) to a full scope of advanced services on any www.microsoft.com site, saving local resources and budgets for all markets. I had the pleasure to move local digital capabilities to a higher regional level. During my time, I supported the company's digital strategy as a broadening assignment, in close collaboration with Corporate and other Regional stakeholders. With a strong focus on marketing campaign effectiveness and business impact, I actively contributed to driving a green Marketing Scorecard for Western Europe, attaining an increase in number of Acquisitions on Owned Media, MSN Page Views, Windows Live Hotmail signups, Windows Intune trials, CRM Online trials and Office 365 trials. Very meaningful to add a multicountry and international flavour to my experience built so far.

Digital Marketing is hot and gets hotter every day :) I'm glad I'm part of a great Microsoft Community who feels like "now is the time". Once indulged in the fast-paced world of Digital Marketing, I actively outlined and lead the local digital strategy for 5 years. I managed to leverage MSCOM (+50 local sites within http://www.microsoft.com) as a key asset which strongly increased our local customer outreach, boosting search-engine traffic results, driving impact on CPE, engagement and acquisitions which subsequently contribute to market share and direct sales. Being overall responsible for driving business results through online marketing, I have been able to build local digital expertise, practically from scratch, shaping an effective team of 3 in-house vendors, coaching all MarCom and other marketing stakeholders to improve digital knowledge and skills, and collaborating with multiple agencies and stakeholders. In addition, I heavily focused on increasing and sustaining a higher service level at external agencies and developing tools and systems that could add local value to any digital vehicle (web, newsletters, RSS, social media, video, search, etc.) and create business impact for any internal marketing stakeholder.

Evolved from a MarCom Manager specialized in Marketing for Microsoft Business Solutions, I broadened my experience working with the full Microsoft product stack, focusing on audience/segment marketing campaigns towards Business & Technology Decision-Makers. Marketing activities included print & online advertising, direct marketing (mailings, magazines), digital, large to smaller events or seminars, through- & to-partner marketing, etc.• MarCom for Information Workers, Small & Medium Business and the Partner Ecosystem: working with the SMB segment and Partner audience marketeers, focusing on campaigns and events that primarily drove Office, Windows and Server sales• MarCom for Microsoft Business Solutions (ERP / CRM): putting MBS on the Microsoft map, both internally as externally, and driving collaboration with a great partner eco system, that was the main challenge. It was great to leverage my previous background and marketing experience with Navision.• MarCom for Business & Technology Decision Makers and IT Professionals, within Medium to Enterprise Business and Corporate Accounts, incl. Global Advertising: broadened previous experiences to the full Microsoft stack, focusing on audience/segment/product marketing campaigns towards BTDMs and IT Pros within the midsized and large enterprises. The launch event of Windows Vista and Office 2007 ("ready for a new day" at Heizel, Brussels) with +9.000 attendees was the cherry on the cake.

Putting Microsoft Business Solutions on the Microsoft map, both internally and externally and continuing to drive collaboration with a great partner ecosystem, that was the main challenge. It was great to leverage my previous background and marketing experience within Navision Belgium (ERP and CRM solutions for SMB and Enterprise).

Actively involved in the entire Marketing Mix, both leading and/or contributing to local marketing activities: copy-writing of brochures, creating direct mailings, print & radio advertising campaigns, organizing to-partner events, developing through-partner event activities, building & maintaining a website with local added value for both customers and partners. Working together with the Navision Partners to support marketing initiatives while putting that company & product brand into the market.

Eerst verantwoordelijk voor het persoonlijk dossierbeheer inzake aanvragen voor de Dienst voor Vrijstelling van Sociale Bijdragen, was ik daarna ruim 1 jaar actief in de communicatiedienst: het creëren van folders en brochures, het organiseren van en deelnemen aan beurzen en seminaries, etc. behoorden tot het vaste takenpakket. Daarnaast kreeg ik de verantwoordelijkheid om de allereerste website van het ASKZ uit te bouwen (van coördinatie met creatief bureau tem online productie).