Erim Akpan Email & Phone Number

Chapel Hill, Nc, Us

• Manage weekly email newsletter to audience of over 12,000 business owners, increasing open rates by 10%• Drive monthly marketing campaigns resulting in $50,000 in revenue• Foster brand on social media platforms (Instagram, Linkedin, Facebook, Twitter), achieving consistent 200-300% increase in organic reach and 20% growth in followers• Craft engaging content for funder audience, increasing open rates by 15%• Collaborate with sales and communications teams to ensure all messaging is consistent and engaging to customers• Draft interviews for magazines including Hypepotamus, Authority Magazine, Enterprising Women, et al

• Create monthly content for client websites and blogs to increase search engine optimization• Interview subjects of profiles and “About Us” pages to capture compelling stories to highlight on client websites• Write and copyedit content supporting lead generation and eBook sales

• Increased audience engagement by designing and managing A/B tests to optimize email messaging and layouts• Authored content on website optimization, bookkeeping, tax incentives and other complex topics relevant to clients• Designed and delivered well-written, audience-appropriate content for company blog, website and email platforms• Copyedited proposals before submission to potential clients in response to Requests for Proposals• Increased search engine traffic and online visibility by writing industry-relevant articles for company blog

• Increased email open rates by 30% in two weeks by analyzing metrics and utilizing industry best practices• Tracked campaign analytics to gauge success and used data to optimize communication and campaign performance• Identified and analyzed target audiences and crafted messages suited for each segment’s communication needs• Advised senior leaders on strategic initiatives to increase student engagement and resource utilization• Proofread and formatted weekly newsletters, event descriptions, grant letters of interest and other materials• Collected and edited content from faculty and staff and composed articles for the department’s annual newsletter