Erin Mccutcheon Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Tacoma, Washington, Us

Sumner, Wa, Us

- Collaborated and reported to company CEO to upstart and build an internal Marketing team based in Seattle while managing and training associates and interns within the department as well as 3rd party agencies for SEO, PPC, social media, and wholesale analytics- Executed several digital initiatives to drive overall retention and conversion on the DTC website such as the Affiliate Sign Up Program, SMS and Email Welcome initiatives, and the CPST Loyalty Program- Managed and drove all DTC and B2B online platform functionalities, integrations, merchandising, and product catalogs through BigCommerce and Salsify driving a 15%+ increase in overall revenue in 2024- Analyzed P+L reports regarding monthly department expenses to determine and pivot promotional trade calendars and marketing allocation across multiple platforms

Sausalito, California, Us

- Continually develop, review, and evolve the FRĒDA SALVADOR customer journey to define and segment our customer base through cross-collaboration and strategize within Marketing, Production, and Operations departments- Identify opportunities for continuous improvement to track, oversee and organize every interaction between the customer throughout the FRĒDA shopping lifecycle- Anticipate, address, and resolve customer questions, needs, and feedback by implementing overall company tone of voice, brand initiatives, and options for policy accommodations- Manage CeX department by hiring and developing team, creating and executing various training tools, and testing strategies for driving customer retention and satisfaction

Seattle, Washington, Us

- Maximized and executed annual flash sales, inventory, and profitability by developing and managing product activation, merchandising strategies, and assortment plans for assigned categories while supporting brand initiatives- Monitored live site daily to check for category navigation issues, opportunities, and product accuracy- Utilized selling and analytics to identify opportunities to improve conversion, product page view, cross-sell and add to cart rates to drive incremental sales for areas of responsibility

Seattle, Washington, Us

- Direct model development for largest agency in the Northwest organizing portfolio building test and editorial shoots plus client castings, go-sees, and secondary agency placement within major markets- Organized and negotiated contractual agreements regarding commission rates, portfolio fees, and duration of said contract per agency placement- Managed daily calendar, provided personal assistance to agency director, voicemails, open calls, digital polaroids, runway sessions, and social media accounts

Seattle, Washington, Us

- Managed and developed The Met Pages, the section of Seattle Met which highlights community happenings including for-profit and nonprofit events, openings, fundraisers, and galas- Customized packages that include event photography services, social media engagement, digital coverage, and print exposure, securing and supporting over 150 client partnerships yielding over $745,401 in revenue

Seattle, Wa, Us

- Maintain and grow existing client relationships, as well as develop new client relationships with businesses and advertisers across the country (i.e.: Bumble & bumble, Buffalo Exchange, University Village Merchants, etc.)- Manage multiple deadlines and provide great consultative sales and excellent customer service while formatting media proposals that both meet their marketing budget and target audience - Combine print and digital media platforms to maximize visibility as well as the benefits of using different advertising avenues with Sound Publishing- Meets goals on a weekly basis and exceeds at specialty issues, glossy pullouts, and targeted, sustainable advertising in both print and digital aspects

- Produce and manage visual content on main retail website and across social media platforms- Scout new and undiscovered designers and artisans and develop marketing plans to generate traffic and peak profits- Utilize Google Analytics and Magento to track overall metrics and performance of all Craft and Culture outlets- Assist with direction, styling, and layout of product photo shoots and execute merchandise launch via look books and press release campaigns

Seattle, Wa, Us

- Managed and prioritized several key projects via Microsoft Excel for the fourth quarter season Jewelry Team- Assisted with launching Jewelry ASIN’s on Amazon.com live site, image requests and product descriptions, and formatting merchandise layout on webpage- Audited and troubleshot issues within each of the buyers departments, tracking on hand and on order inventory, MSRP, PO’s, promo ID’s and thresholds, customer reviews, image requirements, and buy-ability on live site- Forecast trending items for promo deals for Black Friday and Cyber Monday and ensure promo details meet expectations for each ASIN (date, time, discount %, coupon quantity)

Seattle, Wa, Us

My position as a social shopper, using Amazon.com’s newest “Your Collections” widget, delegated what products were selling and moving on the website and building collections and suggestions for customers to consider after purchasing a best-selling item. I have built and maintained over 100 collections for Amazon based on themes and inspirations, completing looks and styles based on best sellers, and current trends in the fashion industry. Currently my collections are displayed on Amazon’s “Featured” link to collect the most response from shoppers and generate that feedback into improving, adding, removing, and editing the site overall. The collections are built based upon several economic factors such as: demographics, price point, and target market on an international level.

Breganze, Vi, It

-Key holder and Supervisor responsibilities coupled with extensive product knowledge and styling-Support Operations team with merchandising trends through numerous floor layouts, window displays, and mannequin styling-Generate daily paperwork such as daily reports, recaps, scheduling, and send sales-Goal driven to exceed company standards in sales as well as provide valuable coaching and advice to sales associates

Seattle, Wa, Us

-Key Holder and Receptionist for multiple locations in the Seattle area-Provide exceptional customer service through front desk transactions, wait list management, and product knowledge on hair care and styling-Salon matinence such as sweeping, mopping, replacing back bar product, desk organization, and inventory checks-Participated in sponsored events such as Bumbershoot 2012, The Movember Fund, and the It Gets Better Project

-Assisting with writing, editing, and layout of a new design publication DAY/NIGHT (hereisdaynight.com)-Website development, blog building, and photo editing through Adobe Photoshop (www.hereisobject.com)-Manage Goodsie, PayPal, Pintrest, and social media (http://goodsie.com/store/o-b-j-e-c-t.com)-Contacting vendors and buyers to set up new accounts with the retail aspect of the gallery-Assisting with and creating design projects varying from interior design to fashion to film

-Managing store inventory while monitoring and compiling data entries for shipping and receiving orders-Created social media outreach and assisted with website design-Key holder and responsible for opening and closing duties

Firenze, Italy, It

-Generate sales in a luxury environment and perform retail merchandising -Assist and create effective visual merchandise displays -Provide styling, product information, and to numerous clients while building consumer relationships-Capture and update information to maintain a continuous connection with client-Meets and exceeds personal, store, and company goals each month by at least 15%

Bachelor Of Arts (B.A.), Apparel And Textiles

High School Diploma