- Grew in responsibility and scope of work from individual contributor to managing a team of seven with disciplines ranging from design, events, project management, and email marketing- Manage team priorities, stakeholder expectations, and timelines as the point person and creator of in-house Brand Agency - developing foundational processes driving team alignment, speedy execution, and ability to increase amount of in-market campaigns and activations- Lead cross-team coordination and communication of brand and marketing campaigns, ensuring brand principles are maintained and upheld across all touchpoints- Led the development and execution of the company’s first-ever customer and partner conference and awards program, Practically Genius 2021, which led to 1,600+ registrations and $735k ARR in sourced pipeline- Track program results and identify key learnings to help improve future programs and tactics (2022 campaign drove $318K ARR in attributed pipeline and 3.24x campaign ROI)- Created and maintain internal brand hub, including brand guidelines, standard visual templates, and trainings, to ensure the entire organization can easily access and utilize on-brand materials day-to-day- Research, negotiate terms, scope budgets, and maintain day-to-day communications with external agencies, vendors, and brand partnership to increase brand awareness and efficiency

- Provide direction and mentorship to brand and digital designers- Drive projects and creative solutions based on timelines, stakeholder expectations, and brand standards- Maintain relationships and collaborate cross-functionally to build global campaign strategies for events, content, and product enhancements- Spearheaded creative and programming execution of company’s first-ever customer + partner event, Signals 19

• Facilitator of project requests for the brand + digital team (in-house agency)- Managed stakeholder expectations, project timelines, and designers' bandwidth- Built and implemented global marketing launch strategies for events, content, and product enhancements- Developed innovative campaigns to cultivate the brand, ensure consistent application of brand identity across all channels, and increase overall brand awareness- Managed complete brand overhaul which increased brand awareness by 21% among prospects within the first year

- Ensured brand consistency across all marketing cloud platforms including web, email, mobile, print, and events- Acted as project manager for agency and event related projects- Owned and nurtured partner agency relationships- Served as principal brand ambassador by educating internal and external stakeholders on brand standards- Managed all brand assets and content for the marketing cloud brand site

- Developed marketing and promotional plans, strategies, and tactics for non-profit clients- Designed and implemented each brand through web, email, mobile, and print outlets- Monitored and secured clients' online presence and advertising placements- Managed and expanded clients' database system and membership base- Assisted in clients' event planning and implementation- Won STAR award for ‘Innovative Marketing Campaign’

- Taught students basic principals of art and design through GIMP software - Designed curriculum and daily lesson plans - Managed classroom environment and students’ behavior

- Increased ad sales by 14% - Sold and maintained advertising space in the newspapers' print and online versions - Designed advertisements to fit clients’ brand- Managed financial accounts and invoicing

- Created graphics and illustrations for clients’ marketing and advertising needs- Designed internal collateral pieces to enhance Media Fuel‘s branding

- Created and designed collateral for the hotel and the spa & salon - Helped manage and develop the brand in all visuals materials- Monitored and managed all media hits and advertising placements

- Developed graphics, promotional items and techniques for clients to enhance and build their brand identity and awareness - Participated in client meetings and relations