With over 25 years of experience in the marketing research industry, I have diversified experience with quantitative and qualitative research practices. More recently, I focused my attention on building C+R’s online qualitative and communities and panels divisions, along with helping to spearhead the creation and inclusion of several innovative hybrid methods and agile tools. Leveraging this background and experience, I now oversee C+R’s analytical teams fostering an environment of innovation to evolve our solutions, build the skills, knowledge and abilities of our teams to continue to forge strong and responsive relationships with our clients. My role and passion lie in an unwavering commitment to fostering growth, creativity, and profitability all to aid in the strategic direction of C+R Research.