In my time working with SuperDeep I have developed expertise in consumer insight, strategic planningand innovation across a range of industries. I've had the opportunity to integrate my business acumenwith the team’s design expertise to deliver meaningful programs to clients like adidas, Umpqua Bank,Timbers-Thorns and Mutual of Enumclaw Insurance. I leverage my fluency in organizational structureand culture to help align (external) consumer insight with (internal) business objectives.

After 15 years working at Johnson & Johnson, adidas and KEEN I wanted to solve a content problemthat I kept experiencing - photo shoots were expensive and user generated content was inconsistent.authentic is a solution that combines the benefits of each and discards the waste of both. Fromscratch, I helped build a SaaS platform that gives brands access to high quality, diverse and affordablevisual content. Since inception we have built a first generation solution that helped the business breakeven in year two. We have doubled sales annually, grown and diversified our photographer database,re-designed our website and built version 2.0 of our platform from client feedback including Nike,Bogs, Reser's and 4Patriots. My founder journey has been exciting and humbling, I look forward toapplying those learnings to future endeavors.

Led product and brand marketing efforts for $35 million US tennis business•Analyzed market trends and uncovered consumer insight to build clear briefs for product development•Created go-to-market strategy and presented business plans to retailers combining product, brand and sports marketing•Collaborated with creative agencies to create sell-in tools and advertisements for adidas sales force and retail partners•Worked closely with key accounts to strengthen relationships and ensure high level of service•Managed budget and drove financial metrics to achieve net sales, inventory turns, and contribution margin targets

Managed multiple high-profile projects across marketing disciplines and sport categories•Developed sustainability plan, secured budget, and managed team to reduce the environmental footprint of adidas’ 800-employee US headquarters•Created comprehensive state of the business summaries for executive leadership visits to adidas America•Designed marketing and distribution strategy for 2008 Beijing Olympic product range in the US•Presented business plan to synchronize sales efforts between adidas branded products and NCAA licensed products•Coordinated efforts between adidas team sales, creative agency and US-based manufacturer to develop the adidas Uniform Customization Website

· Developed a cross-functional word of mouth marketing strategy for the Pediatrics 2007 Business Plan · Conducted extensive research on internal J&J, external CPG, and academic efforts to amplify and measure word of mouth marketing and presented industry best practices to senior management · Partnered with creative agencies and J&J's consumer insight center to leverage existing resources in establishing a unified online-offline strategy

· Managed cross-functional team in planning and implementation of Fulcrum's inaugural Best Ideas Conference · Increased trading volume 60% by actively selling stock ideas and building client relationships · Directed marketing of high profile research analysts to top tier Boston financial institutions

· Acquired comprehensive understanding of company, industry, and macro-level financial research through management, analyst and client interaction · Collaborated with 10-person sales team to market high-profile Morgan Stanley analysts and their stock picks