Fractional CMO and project-based work. For early stage companies and emerging brands looking for marketing help, Big Red Marketing was started by an experienced marketing professional with proven results in marketing and brand strategy, data analytics and project management. Big Red Marketing helps you establish and extend your brand through focused and disciplined brand management.My background is traditional brand management in a variety of companies across a number of industries, categories and product lines. My expertise is in evaluating and planning brand strategy, marketing and new product plans. I've been working with clients to plan and prep in-store and promotional tactics, evaluate new product and recently launched innovation, as well as doing a host of data analytics, like sku/distribution priorities and retailer specific performance. As I've started Big Red Marketing, I act as an extension of a marketing team - for either understaffed teams or for temporary needs; I have the brand management experience to help you shape and build brand equity for your business. Here are just a few ways Big Red can help you:> Optimize your product assortment> Win with retailers & distributors> Develop short/long-term innovation strategy & launch new items> Understand your consumers> Understand & track your business performance> Expand into new channels> Gain awareness & trial with consumers> Plan promotionsLet's start a conversation and figure out how BRM can best help you. Clients include: Hooch Booch/Corpse Reviver, Celestial Seasonings, a2 Milk, Frau Fowler & ONE Brands

Lead the integrated marketing function to ensure brand, demand generation, product and all customer facing activities and collateral align with the DigitalGlobe positioning.

• Brand evangelist and leading brand strategy efforts for the first time in DigitalGlobe history to integrate efforts across the entire organization• Direct and manage the long-term planning of the Committed to Customers (C2C) program, a measured customer experience initiative, enabling customer listening and organizational action to help guide improvements across the company• Manage the website for DigitalGlobe.com and recently redesigned it to better target key customer segments, integrate more of the brand story, and to enable lead generation tactics• Develop company branding, as well as internal cultural branding efforts • Manage satellite launch events (WorldView-3, 2014 and WorldView-4, expected 2016) to ensure events are true partner and customer initiatives, cross-functionally working with Lockheed Martin, United Launch Alliance and Ball Aerospace• Own the brand transition and marketing integration of company acquisitions• Lead the strategic development of sales enablement tools, as well as aid internal teams to brand the DigitalGlobe story• Manage a team of three that design all corporate branding and strategic initiatives to help grow the DigitalGlobe brand

• Managed $140 million product line across tea segments of Herbal, Green, Wellness, Chai and Rooibos• Owned the successful new item launch process from concept research and product development to forecasting and customer sales sell-in for all product innovations• Designed and directed consumer marketing budget to strategically create integrated programs across product trial initiatives, as well as build brand and product awareness activities• Introduced customer specific marketing programs to leverage brand resources in exchange for measured trade performances such as displays, retailer ads and price promotions• Directed a fully integrated, 360° shopper marketing program for Green Tea in chosen markets and retailers• Led multi-functional teams for key project initiatives through to detailed tactical execution across all sales channels – Drug, Mass, Grocery, Natural Foods, Club, Food Service and International• Represented the Celestial Seasonings brand for all Hain Celestial Group corporate Sales events and meetings to maintain focus and priority as one of Hain’s profit-leading brands• Managed Associate Product Manager and Social Media Intern around activities for Social Media, Digital Marketing, Promotions and trade show coordination

• Architect of Consumer Marketing Plans for the company’s two product categories - sunflower seeds and meat snacks - introducing the first documented marketing plans and budget in the company’s six year history to include new tactics and strategies for revitalized brand positioning, development, and growth• Led marketing, sales, and public relations communications for new brand launch of BIGS Sunflower Seeds, establishing brand position, increasing media exposure for THANASI, and developing new social media and internet activities for the brand• Introduced direct-to-consumer marketing initiatives for BIGS which led to immediate e-commerce revenue of over five thousand dollars in one month• Created new sales presentations and collateral incorporating analysis of AC Nielsen, market research, and consumer insights to improve THANASI selling story, category management recommendations, and overall brand positioning in the market and industry• Managed website development and created new email communication platforms for all THANASI brands, increasing web traffic by 100% in just four months for new BIGS brand