Erin Cramer Email & Phone Number

Kent, Ohio

• Responsible for the coordination and execution of content marketing programs• Execute B2C and B2B email marketing campaigns based on a content calendar• Responsible for reporting on online activity and campaign metrics. Provide recommendations for optimization and improvements based on results and campaign goals• Create and upload landing page content for company website, following SEO guidelines and strategy• Maintain and update content library and provide recommendations for fresh content • Schedule and post content on the Davey blog based on content calendar

• Create and implement strategic marketing plan for the solid waste division consisting of several other recently acquired companies• Maintain and create monthly/yearly marketing budget for the Company• Manage and create marketing material for 5 company divisions• Lead rebranding process for the company due to new ownership• Manage and coordinate over 20 tradeshows per year• Lead Business Development team, create proposals and track prospects for 5 company divisions• Manage Company social media pages

Richfield, Ohio

• Manage and design marketing material for 5 company divisions• Manage and lead re-branding process for the company due to new ownership• Construct and distribute monthly business development updates for each division• Construct and distribute quarterly company newsletter• Write and distribute press releases for all company news• Co-authored and published an article in an industry magazine• Generate ideas for new promotional items for entire company and manage inventory• Assist in writing case histories for each division to be published in trade publications• Manage and update company website content weekly• Attend trade shows to recruit new business opportunities • Plan and organize annual company golf outing held for over 100 clients• Plan and organize annual company Christmas party held for over 60 employees

• Assisted company owner in designing internship program to recruit future students• Conducted editorial research resulting in articles published in trade magazines• Wrote press releases for multiple clients• Communicated on a daily basis with clients

Created team presentation for CEO focused on ways to improve company websiteAnalyzed telemarketing reports for division Vice President to determine if changes were needed for Non-Profit fundraising programsDeveloped training program for 100 communicators which resulted in successfully increasing donation response rate

Created YouTube videos to market a disinfectant and deodorizing product for athletic equipment which is currently being used on company's website

Business, Management

Activities and Societies: participant of SIFE, LABRE, Colleges Against Cancer, Carroll Crazies-Public Relations Chair, Student Athlete.

Bachelor Of Science, Business Administration - Management

Education record