Create festival announcements and posts on social media feeds, including Facebook, Twitter, Instagram and TikTok engaging with the DCIFF audience while increasing sales and brand awarenessMonitor conversations around the film festival, gather feedback and create new strategiesCommunity management of the various platforms such as Eventbrite, and Brown Paper TicketsCreate weekly newsletters through Constant Contact aimed at different sets of audiences (including festival dailynewsletters) with an increased open rate and CTR of 80%.Implement, monitor and optimize advertising campaigns on Google Ads Grants and Facebook Ads.Act as the point of contact for external media to connect with DCIFF and filmmakersOversee the creating, printing and distribution of promotional material while liaising with external agenciesCreate and manage marketing campaigns, allocate and optimize the budget and clearly establishing target audiences, special offers and competitions, and focusing on engagement and sales goalsBuild and maintain positive working relationships with external film and arts organizations, contacting them for cross-promotionIdentify new audiences to engage with through the help of external organizations, sharing offers and discount codes when appropriateLiaise with sponsors to ensure partnership marketing requirements are met, including sharing key marketing assetsCoordinate the creation of photo and video content and live social media coverage at key events during the film festivalArrange events feedback surveys and present the results to the respective departments

Create and launch a bi-weekly sexual health and lifestyle podcast.Pitch individuals for guest interviews.Manage guest communication and draft interview questions.Conduct recorded interviews and react on the spot in sensitive conversations relating to sexual health and wellness, mental health, and social stigmas.Develop and execute social media strategy and relations to grow podcast awareness.Utilize Twitter, Facebook, and Instagram strategies and content writing to effectively grow the podcast audience.Drive listeners across Apple, Spotify, and other channels to our library of podcast episodes.Manage and grow organic social channels and communities that support our podcast episodes.Run ads via social and podcast players to drive downloads and new subscribers.Write personal and educational content to promote the podcast.Track podcast trends and industry news to develop new ideas for content and programming.Generate ideas for new guests, listener engagement projects, and new episode formats.Build relationships with influencers, brands, and others in the podcast community.

Develop a direct-to-consumer social media marketing strategy for a FDA approved weight loss procedure.

Led the creation and curation of integrated marketing content to build brand awareness, engage key internal and external stakeholders, and position BCBSMA as an industry leader in health insurance.Developed and executed holistic social media and community growth strategies across channels, driving significant engagement and brand presence.Collaborated with brand, marketing, and product teams to develop and implement strategies for integrated campaigns utilizing email, SMS, display ads, and other digital channels to promote BCBSMA products, services, and member benefits.Crafted product positioning, messaging, and marketing content that clearly differentiated BCBSMA from competitors in the healthcare industry.Managed social campaigns and rapid responses for BCBSMA on COVID-19 updates throughout 2021 and 2022, ensuring timely and accurate communication with the public.Designed and launched digital marketing campaigns, including brand awareness initiatives, influencerengagement, and community spotlights.Served as the community manager, actively monitoring and responding to social conversations and inbound messages to foster positive brand interaction.Led creative teams and brand marketers in executing key initiatives, campaigns, and deliverables with precision and on-brand consistency, particularly in collaboration with community partners.Managed multiple WorkFront projects with varying timelines, ensuring that all deliverables were met on schedule and within scope.Scheduled and facilitated meetings with leadership and digital marketing team members to align on messaging, strategy, and campaign execution for BCBSMA initiatives, ensuring cohesive and effective communication.Established and enforced brand guidelines for BCBSMA’s social media platforms.Owned the social media content publishing calendar, ensuring alignment with BCBSMA’s broader communications strategy while measuring, testing, and reporting on campaign performance to inform future strategies.

Oversaw B2B, B2C and nonprofit clients and managed the organic social team to provide insight, direction and strategy. Worked collaboratively with integrated marketing teams across the agency to define winning integrated strategies, program execution, and growth plan including talent development, processes, and service offering development.Created and implemented best practice processes when it comes to social media, content generation, reporting, pitching, auditing, etc.Held company-wide social media trainings on best practices, reporting platforms, performance tools, case studies and creative campaigns. In addition, trained integrated teams, conducted professional development sessions/social summits; support new business with social scopes and created marketing collateral.Supported organic social team by providing mentorship and professional development opportunities for continued growth and learning to deliver best-in-class social execution.

Rebranding the Charlotte, North Carolina campus.Create positioning and messaging surrounding the rebranding announcement of one of their remote campus locationsCreate and oversee go-to-market strategyAssist with advertising copy and external comms (email, direct mail)Conduct market research/competitive analysisWork with designer, developer and copy/content folks on website redesign

Defining social media strategy and implementation for existing social channels.Growing and improving web content and digital communication channels.Tracking + measuring analytics for best ROI approaches to grow and provide SEO value to website content and digital communication channels.Creating e-communication including the monthly newsletter, Dean’s Memo, event registration pages, and forms.Acting as the primary point-of-contact for marketing/communications requests from faculty, staff, and students.Supporting enrollment (undergraduate and graduate) and fundraising initiatives at campus events.Establishing internal community-building goals while utilizing the college’s various marketing outlets to highlight news, co-op experiences, events, and research.

Invest in students’ personal stories and advising them on their career trajectory in the admissions calls and giving proactive feedback.Handle one-on-one admissions sessions, technical interview prep, and occasional behavioral prep.Build up and improving on the admissions process for marketing fellows.Assist job seekers to develop their technical interviewing skills by creating individualized interview guides.Conduct data analysis for Pathrise and contribute to the overall effectiveness of the data track.

Strategize and execute organic and paid social media campaigns utilizing social networks like Twitter, Facebook, Instagram, LinkedIn, and YouTube.Design and implement social media strategy to align with nonprofit, CSR or business goals Develop social media content to relevant communities that support business goalsConduct research on current benchmark trends and audience preferences Analyze online campaigns and metrics in real-time by collecting dataSet specific objectives and report on ROICreate communications toolkits, social media plans, media alerts, etc.Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like communications, public relations and marketing to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor client news Oversee social media accounts’ content, design, and engagementSuggest and implement new features to develop brand awareness, like services, community events, virtual and in-person fundraisersLive tweet a webinar, panel and event on the client’s behalf. Stay up to date with current technologies and trends in social media, design tools and applicationsEngage in social media conversations to increase outreach and grow social networksPitch influencers, maintain relationships, and obtain results for influencer campaignKnowledge of SEO, keyword research, Google Analytics, Adobe, Spout Social, Hootsuite, WordPress, Zoom, Microsoft Teams, Word and social media platformsCreate blogs and social media posts for Teak’s internal and external communications.

Digital marketing fundraising for non-profit clientsCreated and coordinated multimedia digital campaignsResearched market and social media trendsPrimary liaison with client contacts, creative and production staffManaged annual contact/editorial calendarImplemented segments and source codes into digital campaign strategies to increase personalization and trackingData management for email launches and suppressions to extract data for reportsManaged and created weekly reporting and testing analysisManaged quality assurance checklists and quality control email and campaign launchesCreated blogs and social media posts for internal and external communications on company's behalf

Developed media lists and reporter researchAssisted in creating media strategiesCreated media materials for bylines and pitchesConducted media outreach for client speaking events

Proofread website materials, verify accuracy of data and information architecture. Pitch and correspond with local businesses and organizations on initiatives. Create framework for new website.Build social media campaigns surrounding responses around political candidate survey on Facebook and TwitterCreate promotion and media content for Vote for Vermont television show.Build sponsorship packages and pitch to business sponsors for program support.Develop strategic communications plan for media relations and social media for the fiscal year.

Communicate and collaborate long-term strategies to help achieve client goalsConsultant website performance and online search presenceImprove client site performance in search enginesExecute strategies by using strictly white-hat search engine optimization tacticsAnalyze and evaluate website performance to determine level of client performance and identify areas of opportunitiesWrite client-facing reports to help clients understand benefits of SEOUtilize 3rd party toolsTroubleshoot negative trends in key performance indicators and search engine visibility. Determine cause of trend and take corrective actionComplete search engine related requests like market research, webpage optimization, and analysis of analytics

Managed and maintained client relationships as the primary point of contact of Content and Creative Services.Coordinated and facilitated monthly meetings on digital marketing with clients and internal team members.Generated Monthly Campaign Brief outlining creative integrated campaign requests.Proactively collaborate with internal team members on SEO, SEM and Social Media client strategy.Asset Management and submission to OEM Compliance Agencies.Creation and installation of proprietary creative into assigned clients websites.Assistant project manage internal focus groups to gain reporting and gathering call insight.

Executed client relationship management priorities, including support with technicians and systems, new product training sessions, and launching new programs or process solutions, resulted becoming a new standard process across the department.Provided opportunity analysis for new or upgraded products. Assist Digital Advisors with marketing and promotions. Participated in weekly training workshops and monthly analysis reporting to clients. Copyrighted exclusive content for clients. Managed and monitored the Website Management services. Audited demonstration websites for the National Automobile Dealers Association convention

Created a top 10 list published on the website Prepared materials for Annual Board MeetingEdited and proofread promotional brochures and materials for Annual Travel Guide Researched circulations for 2017 Media Report

Division of Drug and Alcohol Abuse ProgramsAnswered and directed phone calls, scheduled meetings, faxed and copied documents, prepared distributive orders, and tracked state expenses. Supported ADAP’s services and operations by assisting teams on various assignments and projects. Direct assistant to the Division Director and Executive Program Manager for the department.Produced a variety of documents including meeting agendas, meeting minutes, narrative and data reports, letters and PowerPoint presentations. Administrative support to the Governor’s Alcohol and Drug Advisory CouncilMaintained CRASH program billing for the Division of Drug and Alcohol Abuse Programs.

Planned and coordinated Homecoming and Parents’ Weekend, managed Castleton’s Homecoming social media pages, and interviewed graduates for alumni profiles.Supervised Castleton’s Phonathon fundraisersConducted calls survey calls for Castleton Polling Institute and for Alumni Phonathon donationsRecorded survey results on how Vermont farmers were affected by Hurricane IreneServed as a caller Dec 2011 - Dec 2012Oversaw10+ student callersTroubleshot questions presented from staff, conduct phone calls, and secured pledges from the alumni Support Fund.

Maintained media and analyst contact lists for clients and internal team members.Wrote and produced press releases to communicate corporate news and speeches for clients. Pitched to CEO and top Executives outreach campaign ideas for New Jersey’s Stronger than the Storm campaign.Drafted pitch letters, email campaigns and monitored media coverage for clients in industry-related news.