Erin Dudley Email and Phone Number

Responsible for the negotiation, creation, approval, and implementation of national vendor sales programs for top CPG companies and retailers while establishing and maintaining sound vendor client relationships. Managed retail field sales operations and acted as liaison between retail store operations and field teams to drive successful execution of national sales and marketing projects. Drove incremental revenue opportunities managing special vendor client requests resulting in overall market share gain for clients. Successfully managed 70,000 store national sales blitz introducing Ferrero’s Nutella & Go product into the convenience channel, which resulted in 15% sales growth for Ferrero and captured the top sales spot in the category across the convenience channel.Strong retail industry reset knowledge and successful execution helped to drive relationship expansion with Bed Bath & Beyond and increased revenue from $750,000 in 2014 to a projected $1.8 million in 2016.

Direct sales and vendor account management to all worldwide locations of the five military retailers: AAFES, NEXCOM, MCX, CGS, and VCS. The mass and prestige cosmetics companies managed accounted for $14 million in annual sales for this military manufacturer’s representatives group.Acted as the intermediary between vendors and buyers for the attainment of sales goals through specific sales and distribution objectives. Responsibilities included assortment planning, pricing, forecasting, promotional schedules, managing accrued budgets for advertising and markdown/RTV’s, planogramming, and sell-through. Developed strong relationships with manufacturers, field sales personnel, and military buying management, planners and allocators. Directed and created field-based activities including in-store product demonstrations and promotions to enhance vendor presence in store. Lead the AAFES category captain’s team to roll out a national nail bar initiative in top AAFES doors that resulted in incremental space gains for an existing manufacturer and the addition of 2 new manufacturers to the replenishable program. Created multi-leveled planograms and managed the entire process from SKU categorization and placement to graphic design and fixturing, disseminating the information to field sales teams and store associates for successful execution in stores. The nail bar initiative was so well received that similar programs are now being launched in NEXCOM and MCX.

Headed professional kitchen with minimal professional equipment for a remote, seasonally run fishing lodge in the Alaskan bush. Oversaw the daily service of all meals for both guests and staff, ensuring kitchen staff remained in compliance with health codes and OSHA guidelines. Designed and implemented custom menu highlighting local cuisine and produce, constantly adjusting based on availability and clients’ palate and dietary restrictions.

Cultivated and maintained client relationships for a Senior Financial Advisor’s client base of 600 and total managed assets of $76 million, while providing support to 12 veteran advisors in the branch practice. Designed and implemented monthly client service system based on ACT software that increased advisor’s revenue by 305% with overall gross dealer concessions growing from $215,000 in 2000 to $854,000 in 2004.Single interface between advisors and clients, handling all incoming calls and taking appropriate action when necessary to fulfill requests and answer questions. Contributed and participated in monthly executive review meetings, office inspections, and staff luncheons. Facilitated market-wide conference calls and prepared the weekly and monthly Excel-based reports on market group potential, service history, and sales averages for the calls.Orchestrated annual client appreciation events. Developed theme, designed venue layout, and assisted advisor with final menu and decoration selection and contract negotiation. Planned and coordinated quarterly advisor events for the North Texas/Oklahoma market group at various hotels, resorts, and entertainment venues. Arranged market group educational forums, coordinating guest speakers, travel arrangements, and their session equipment needs. Developed and produced menu and decorations for small corporate and private parties.

Drove sales growth and overall store sales volume with strong customer service skills, including fitting and selling the right undergarments for the right body type. Set floor sets, both planogrammed and open flex space, processed incoming orders and returns, cashiered, and did general store cleaning and nightly resets.