Serving as the lead UX Strategist at COUNTRY Financial, I have set the direction for user experience at COUNTRY on a variety of efforts including home and auto quoting tools, a document upload system, internal lead management process, a term life insurance calculator, as well as marketing and business planning software for reps.

Digital Transformation, Strategy & Accountability Team member - focusing on digital strategy and dashboards

Served as Product Owner for customer-facing Online Claim System. Worked within an agile environment -- managing the product backlog, creating user stories and work packages, collaborating with user experience to create features. Communicated both short-term and long-term product vision to stakeholders and leadership.

Created and refined QlikView data analytics, modeling, and reporting solutions. Performed requirements analysis, developed systems, and oversaw the introduction of a new re-underwriting analytics tool for homeowners’ business.

Coached business managers and analysts on Digital design and user experience. Served as a subject matter expert and set strategic direction for customer communications, claims, and online quote/application efforts. Directed project leads and user interface developers in the production of high-quality designs, deliverables, and solutions that improved the online customer experience.Collaborated with Customer Experience Insights to model the Claims Customer Journey through research, user surveys, recurring focus groups, and usability testing to capture the voice of the customer and concept feedback. Directed User Experience researchers and vendor teams in developing models of the customer journey through user research, customer experience surveys, recurring focus groups, and regular usability testing of concept designs.Implemented the Digital Extensions project, building comprehensive customer journey models for customer personas. Managed vendor relationships, hosted focus groups, administered surveys and performed in-home interviews. Analyzed results and communicated findings to high-level leadership throughout the enterprise.Ensured that Digital standards and style guides were consistently applied to digital artifacts to provide consistent interactions, design and behaviors across all channels (customer/sales/service) and platforms including Desktop, Tablet, and Mobile (iOS/Android). Heavily involved in transitioning State Farm's digital solutions to a responsive web approach.

Led Digital project teams in the creation of desktop, tablet, and mobile phone applications. Worked closely with State Farm's mobile, internal collaboration, and customer communications development teams to improve the customer experience on multiple project efforts. Closed gaps between business goals, technical processes and the user experience.Guided project teams to create high-quality solutions for a variety of Digital efforts. Documented business and user requirements, created concept flows, developed prototypes, performed A/B and task-based usability testing, and devised solutions to meet customer needs.

Directed key user experience projects within the Digital space. Played critical roles in the application of design patterns, coordination of usability testing, and construction of a high-quality user experience on various platforms. Acted as a key digital resource on the effort to implement State Farm's new logo and branding approach, transitioning the website to the new logo and template system, as well as the enterprise project to update the taxonomy structure for statefarm.com.

Facilitated the development, training, and operations of Knowledge Communities. Chaired enterprise working group examining the benefits of Business Social Networking. Coordinated proof-of-concept experiments, pilots and implementations for SharePoint 2010 and My Sites, including the design of user communications and training materials.

Executed user-centered design for business, technical, and user requirements during application development.

Assessed problems, implemented solutions, and resolved after-hours issues for mainframe print applications, primarily using PL/I and JCL coding.

Served as web developer/designer for college website.