Erin Ellison Email & Phone Number

Atlanta, Georgia, Us

Leading content and brand marketing strategy for an international staffing and services company that specializes in hiring IT, healthcare, finance, and engineering pros for the Fortune 1000 plus delivering DEIB consulting, professional consulting & services, and culture and leadership solutions. • Direct marketing strategy and campaigns across content, social media, sales enablement, and brand marketing• Lead global content marketing strategy including leadership of ideation, production, publishing, optimization, and sharing of what we create• Form and lead team of 11 internal brand and content marketers, PR leaders, social media creators, and digital event owners + internal and external agencies to create and amplify marketing and sales enablement content • Serve as Editor–in-Chief for the brand to direct editorial calendars and campaigns for a variety of forms of content based on business goals, demand gen KPIs, and target audience needs • Team increased traffic 606% + doubled organic MQLs within 8 months • Lead SEO best practices to develop and implement content strategies to optimize SERP + user experience and engagement • Establish content and editorial writing standards for company • Analyze performance of content and social KPIs and initiate improvement, iteration, and optimization

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Yep, they’re still around. Or at least they were when I was on the payroll. • Served as in-house agency leader and brand champion for top internet service provider to ideate on-brand creative campaigns, strategies, content, and concepts to meet business goals• Established brand content guidelines and maintained across all communications and channels• Worked closely with stakeholders and cross-functional teams including managing multi-layered feedback• Improved SEO sales call volume by 142% + SEO sales conversion by 24% in 12 months• Increased blog traffic 8775% in 12 months• Developed GTM strategies for 3 key product launch campaigns in 18 months • Owned reputation management and increased positive reviews 23% through 60-day outreach campaign. For an ISP. In the middle of the highest global demand for internet, you know, ever. • Project management leader for department introducing new PM tool; Asana Ambassador• Owned corporate comms including thought leadership, speaking events, internal comms, and employee newsletter• Managed strategy and execution of SEO, video, social, and PR campaigns including vendors + internal team

• Led positive, inclusive media brand celebrating women+ storytellers and their stories creating magazine look, feel, and voice from the ground up • Owned editorial strategy including communicating via internal team comms managing a team of 20 writers and designers• Increased social traffic 235% YOY 2019 to 2020—social accounted for 83% of referrals • Top post: Knix Review. Page one rank with 3187 avg page views monthly, Feb-Dec 2020• Increased traffic YOY by 300+, increased page views 125% YOY 2020 to 2021

Atlanta, Ga, Us

• Managed marketing strategy, ideation, and execution for leading B2B SaaS fintech company offering payroll and HR services for SMBs and their accountants• Social media management, organic and paid, to increase LinkedIn followers 269%• Corporate PR and communications for leaders including thought leadership strategy and media interview prep• Managed media and analyst relations to increase media coverage by 214% over previous period• Producer for demand gen webinar programming to extend brand awareness increasing leads 21%

Atlanta, Georgia, Us

• Client services and strategies lead for B2B and B2C clients for content, SEO, email marketing automation, social media, paid ads, PR, and website development projects • Liaison between clients and creative teams to shepherd campaigns and projects to successful completion• Ensured the smooth production of campaigns while exceeding client expectations for deliverables• Nurtured client relationships through regular project updates and monthly check-ins, retaining 91% of clients

Atlanta, Georgia, Us

• SME and lead digital marketing strategist for tech, health, finance, staffing, and home clients• Wrote 35 websites across diverse industries including tech, health, home, finance, industrial, manufacturing, mining, and commercial building• Managed social media for 15 clients and SEO for 12 clients• Winner: Davey Award, Best Copy/Writing, Dragon Con website• Corporate communications including thought leadership and company monthly newsletter

Atlanta, Georgia, Us

SEO and content creation agency• Editor-in-Chief: Really Short Reviews• Social Media Manager: ESN Jewelry• Contributor: Khoollect, London-based digital lifestyle magazine • Creator: StyleCity, weekly email about fashion and beauty products• Contributor: décor_licious, home décor and style site • Editor: Mom, Dad, Lawrence & Me by Don Haugen, a memoir• Author: The Things My Mother Made, biography and anthology of heritage recipes

New York, New York, Us

• Store leader for $1.1M revenue store and team of 25+ associates including selling, scheduling, training, HR, and staffing • Grew enterprise sales by 5% in a down market• Developed outstanding client services and relationships

New York, New York, Us

• Increased sales from $1.8M to $4.2M in 2 years as part of a $14M Atlanta location growing department to 30% of overall store business• Exceeded client expectations and achieved results bonus 3 times• Trained and managed team of 65+ associates• Owned weekly internal comms strategy and execution for our store including key corporate initiatives and enhancing sales and product knowledge

New York, New York, Us

Georgia, Us

Senior Editor of PNmag.com, highlighting wellness and celebrities in the news

Georgia, Us

Planned and executed monthly editorial content in fashion, beauty, wellness, and home categories for magazine with 600,000 national readersIt’s also possible I coined the phrase “Orange is the New Black” in 2008

Atlanta, Georgia, Us

• Managed PR, content, marketing, and promotions projects for dozens of diverse agency clients including healthcare, non-profit, manufacturing, and online retail• Retained and renewed 84% of clients • Managed events specializing in fundraising and auctions for HERO for Children (first ever gala), Atlanta Benefit (up 1000% over previous year), and Captain Planet Foundation XMAS Party

Atlanta, Georgia, Us

Provided ongoing writing and editing services to SMB clients and media outlets including Atlanta Woman, PINK, The Piedmont Review, Women’s Health & Fitness, House DIY, Pregnancy, and Jezebel magazines

Atlanta, Georgia, Us

Created online media brand covering women business leaders and leadership. • Served as Editor & Publisher and Co-Host for Red Shoe Parties• Not affiliated with Fortune magazine—I just had the name first :)

Bachelor Of Arts (B.A.)

Certificate, Ai In Marketing

Certificate, Modern Journalism

Certificate, Food Sustainability

Certificate, Nutrition, Chronic Disease, And Health Promotion

Certificate, Digital Marketing

Certificate, Integrative Mental Health

Certificate, Food, Nutrition, And Health