Change Management Leadership:- Spearheaded university-wide change initiatives using the ADKAR framework to ensure seamless transitions and measurable success.- Designed and executed communication strategies, including executive presentations, newsletters, and website updates, achieving 95% stakeholder engagement.- Delivered blended learning training programs, reducing onboarding time for new systems by 30%.Strategic Communication and Stakeholder Engagement:- Simplified complex technical information into actionable insights for diverse audiences, fostering cross-departmental alignment and buy-in.- Partnered with senior leadership and project teams to align goals with organizational objectives, improving outcomes by 20%.- Developed branded campaigns using email, video, and social media, driving awareness and adoption across functional areas.Training and Development Excellence:- Conducted over 50 training sessions, including workshops, webinars, and guides, increasing employee competency by 40%.- Built a knowledge base of FAQs and support materials, cutting help desk inquiries by 25%.- Identified training needs through skills assessments and capacity planning, delivering targeted interventions.Operational Readiness and Continuous Improvement:- Orchestrated readiness activities for organizational changes, including policy updates and capacity planning, ensuring operational excellence.- Established success metrics and conducted evaluations to identify improvement opportunities, increasing project ROI by 15%.- Proposed innovative change strategies, enhancing process efficiency and adoption rates.Relationship Building and Influence:- Cultivated strong stakeholder relationships, influencing key decisions to align with strategic goals.- Led cross-functional teams to deliver milestones on time and within budget, resolving conflicts effectively.- Served as a change management SME, providing expertise to elevate organizational readiness for change.

- Spearheaded a change management and training program for 17,000 global employees, overseeing the decommissioning of 75+ legacy systems—a pivotal initiative driving the largest transformation in the company’s 100-year history.- Designed and implemented Hallmark's first Enterprise Process & Data Governance model, establishing a robust framework for organizational efficiency.- Led project execution by coordinating communication plans, training logistics, managing educational materials, and ensuring content readiness for distribution, ensuring seamless implementation of key initiatives.- Built, managed, and mentored a team of 5 change, training, and communication professionals across diverse experience levels, fostering a collaborative and high-performance work environment.- Influenced sponsors and executive leadership to align change initiatives with business objectives, ensuring seamless integration.- Developed a comprehensive enterprise-wide training program in virtual, in-person, and self-led formats, enhancing employee capabilities and readiness for ongoing transformations.- Conducted robust impact assessments to inform a strategic change management approach, providing critical insights for effective decision-making.- Collaborated closely with HR Business Partners and business leaders, offering strategic solutions for future leaders' development and ensuring alignment with organizational goals.- Led a team of 40+ Subject Matter Experts (SMEs) in the creation and implementation of training materials, overseeing development and execution processes.- Managed comprehensive training logistics, including scheduling and tracking, for a workforce of 17,000 employees, ensuring seamless coordination and efficient execution.- Designed and implemented a training dashboard providing executives and sponsors with clear visibility into training progress and outcomes.

- Implemented strategic alignment, process design, organization role, and structure design- Developed process flow charts to facilitate RACI discussions on the future process.- Utilized analytical mindset, research, and data to inform Organizational Design action plans including the development of industry-standard roles and jobs

- Developed and executed survey assessing associates' perception of the enterprise transformation. - Utilized data analytics to guide the executive leadership team on actionable solutions and responses.- Developed and delivered instructor-led training that enabled leaders to better understand and perform in their role in times of change.- Leveraged Change Management best practices to increase stakeholder engagement by effectively managing resistance.

- Troubleshoot and analyze property data to better understand opportunities for improvement. - Travel on-site to increase relationship and understanding of the property.- Research, identify, and carry out emerging SEO and SEM trends, best practices, and tactics.- Perform competitive analysis and SEO audits to better improve campaigns. - Implement A/B testing to better understand the effectiveness of new strategies. - Maintain a deep understanding of analytics and identifying relevant insights- Audit technical website issues.- Provide better organic site ranking through on-page optimization, social media strategy, and link development.- Create and review reports on search campaigns, organic rankings, and local listings with property management teams.- Performs Backlink analysis, opportunity identification, solicitation, and optimization.

- Develop and facilitate product and process training for agents, dealers and internal departments- Effectively communicate product changes and improvements to agents, dealers and internal personnel- Develop and administer sales incentives, consumer referral programs, and private label programs- Assist agents and dealers with marketing, service and administrative issues- Program planning and implementation- Create and implement content for catalog for variety of brands- Perform price audits for products throughout catalog and portfolio - Create and foster relationships with brands and manufacturers

- Develop SEO campaigns through use of analytics, keyword research, SE rankings monitoring, site auditing methods, social media optimization, and link building- Research new marketing trends and search engine algorithm changes to ensure that campaigns comply with current best practices- Regular duties include copywriting, blogging, social media updates, technical improvements, traffic analysis/reporting, day to day communication with clients and other departments- Create and review reports with clients of their current and historical SEO campaigns- Perform technical SEO Audits of client websites followed by identifying, recommending, and implementing on-page website SEO optimization- Manage 40 SEO campaigns for local businesses in various industries throughout the United States- Conducted research and analyzed campaign performance with expert knowledge of various industry tools including Google Analytics, Moz Keyword, and Google Search Console

- Facilitating the needs of clients through hands-on personal connections to conceive, develop and execute effective advertising campaigns- Develop content posts on multiple platforms including Facebook, Instagram, Twitter, and Pinterest- Author narratives and articles for client websites using search engine optimization (SEO) guidelines- Dramatically increased engagement on Facebook through innovative use of content- Create back-end fulfillment promotions for added sales to ensure continual customer satisfaction- Design and execute multiple direct marketing promotions- Cross-functional partnership with in-house graphic design to produce marketing material for new customer acquisition and retention- Program lead on creative development and execution of website, email, and banner ads- Developed new procedures for how to effectively create and share content on various social media platforms; trained supervisors and colleagues on new procedures.- Final approval and release responsibility on projects involving my managed accounts- Moderate customer interaction and address consumer concerns on Social Media