Erin Laprade Email & Phone Number

Birmingham, Alabama

Birmingham, Alabama

Birmingham, Alabama Area

• Execute marketing and public relations campaigns in designated markets• Optimize Google Search and Display AdWords Campaigns to maximize ROI• Utilize Google Analytics to determine advertising ROI and support marketing planning• Assist in the production of Training/Marketing videos and photography• Develop digital marketing elements such as social media, e-mail andnewsletters• Create press releases and talking points for media appearances, meetings and presentations• Develop Brand Manual and maintain standards to ensure brand protection• Assist in planning and executing marketing events – internal and external• Act as liaison with media outlets, advertisers, marketing companies and public relations firms

Birmingham, Alabama

• Developed and maintained Brand Décor package• Handled charitable donation requests• Communicated marketing plans to store General Managers• Ensured all in-store promotional campaigns and print collateral are consistent with Brand Manual standards, Local marketing guide and Local Sales and Marketing Calendar• Represented Dreamland restaurant and brand as a local spokesperson at event and media appearances

Tuscaloosa, Alabama Area

Manage a customer base and allow for them to have the best experience possible.

Daleville, Virginia

Learned to efficiently multitask and maintain a high quality of service. This job also helped to teach me time management skills and first introduced me to the field of Public Relations.

Roanoke, Virginia Area

Managed inventory and checked availability and quality of products. Handled cash and credit card transactions, discounts, and returns.Answered customers’ questions and concerns and promoted the brand experience.

Bachelor’S Degree, Public Relations, Consumer Sciences, And Computing Technology And Applications

Activities and Societies: PRCA, PRSSA, Zeta Tau Alpha Fraternity, Habitat for Humanity

Education record

Activities and Societies: National Honor Society, Tennis and Swim Team, French ClubAdvanced Diploma