Erin Leddy Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Spearheaded KnowCap’s first demo day, securing investment for founders.
• Interviewed over 45 potential team members, playing a key part in growing the KnowCap team.
• Evaluated over 20 founder applications for KnowCap investment.

• Acted as KnowCap CEO for 3 months during CEO’s leave of absence.
• Secured first founder pipeline partner for KnowCap

• Structured and solidified a process for KnowCap’s flagship founder development program in first 6 weeks of onboarding.

Chicago, Illinois, United States

• Developed and executed strategies to increase client conversion rate, delivering 10x ROI to clients
• Constructed and implemented a new hypothesis development process, increasing team efficiency and raising the quality of A/B tests.
• Coached supporting analyst to take over all analyst responsibilities and run test analysis independently.

• Construct and present test hypotheses based on client website evaluation and review of direct competitors.
• Generate qualitative insights on consumer behavior based on the review of quantitative A/B testing data, and recommend permanent website updates based on these insights.
• Conduct ad-hoc analysis and develop strategies to capitalize on business challenges or opportunities.
• Review qualitative data such as heatmaps and video tracking to understand consumer motivations and behavior.
• Clearly communicate results and provide recommendations to clients that are aligned with their business goals.

Houston, Texas Area

• Owned Total financial and analytical responsibility for two retail chains projecting $30 million in annual sales.
• Lead the project to launch all Pet and Food categories into 700 stores and exceeded initial sales goals.
• Partnered with buyer to develop and execute strategies to achieve a +85% seasonal sales goal and an improved margin.
• Utilized data systems to give team strategic suggestions by projecting sales, inventory, and margin metrics
• Supervised and guided Allocation Analyst-----Trained analyst in essential areas such as data analysis, financial diagnostics, and allocations.-----Responsible for coaching, feedback, and career advancement.
• Oversaw financial productivity of all ecommerce business and guides ecommerce team actions.

Houston, Texas

• Owned full buying responsibility for candle and frame departments.
• Negotiated with Yankee Candle vendor partner to secure $245K in vendor allowance.
• Strategized and executed the launch of the new Yankee Candle Home Inspiration line onto company website and into 700 stores.
• Trained and managed office executive trainee, which prepared her for placement in her first Assistant Buyer role.
• Coordinated with ecommerce team, store operations, vendor relations, visual, accounts payable, vendor compliance, and others.
• Projected sales for all candle and frame replenishment for spring 2018.

Houston, Texas Area

• Responsible for buying and maintaining wallets, traditional handbag categories, ecomm exclusives.
• Served as advertising liaison for the shoe/handbag division, working directly with DMM andMarketing Manager to coordinate all advertising.
• Negotiated margin assistance for quarterly close.
• Trained entry level associates on essential office tasks.

Houston, Texas Area

• Reacts to the sales trend of 800 stores through new product and reorder allocations
• Manages replenishment through following actions:----Weekly review and adjustment of orders----Creation of models for new styles and style roll-outs----Out of stock analysis
• Assists Merchandise Planner with revisions to the Open To Buy based on monthly meetings
• Utilizes data system to conducts store analysis and make recommendations to Buyer
• Communicates store and unit need recommendations to Buyer based on allocation system

Houston, Texas Area

• Utilizes data systems to analyze trends, pinpoint best sellers, and recap vendor performance
• Collaborates with visual team on floor-plans and new product roll-outs
• Maintains strong relationships with over 20 vendors
• Presents regularly at meetings to CMO and other executives.
• Coordinates all advertising for office
• Acted as pilot area for size optimization system implementation

Austin, Texas Area

• Coordinates and leads practice
• Instructs 15 girls per practice on rowing technique
• Handles safety of 15 girls during practice
• Advises girls in a one-on-one environment

Dallas/Fort Worth Area

• The program provides exposure to all aspects of management necessary to operate an Off 5th store.
• Acts as the Selling and Service Manager controlling the sales floor functions
• Runs morning and closing meetings with sales associates and merchandising team
• Assists merchandising team with processing and displaying product
• Opens and closes store in adherence to standards
• Developed program to increase acquisition of credit and discount cards

Austin, Texas Area

• Researched competitors and possible customers
• Interfaced directly with potential users on product design and features.
• Traveled to expositions and introduce product to potential users
• Managed all Twitter content and followers
• Consulted with head graphic designer on visual design.

Bachelor Of Business Administration (Bba), Marketing

Bachelor Of Business Administration (Bba), Marketing